Recent Posts

Social Commerce in the United States Is Picking Up Speed

anthonycarranza
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
Social Commerce in the United States Is Picking Up Speed

Social Commerce: I Know You're Selling Me Something

Alyssa Adkins
A new study looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information about purchasing decisions and preferred marketing channels.
Social Commerce: I Know You're Selling Me Something

How to Drive Online Commerce in 2013

BilalJaffery
Weber Shandwick and KRC research recently conducted a survey involving around 2000 consumers that outlines that peer reviews and social recommendations have grown beyond just friends advising each other on the new purchases.
How to Drive Online Commerce in 2013

Is 2013 the Year of Social Selling?

SocialMktgFella
The way CLDmkt figures it, getting rid of that old piece of furniture, or swapping goods for services should be a whole lot easier with the progress and proliferation of social media channels. Think eBay and Craigslist without all the logging in, sales management, and copy. Social selling in 140 characters or less.
Is 2013 the Year of Social Selling?

Facebook – a New Destination for Social Commerce Site Development

williamjohnson
Facebook and eCommerce integration is power-driven by the fans and letting them interact with your page immensely help you to build your brand. Here are some tips for setting up your ecommerce site to take advantage of social commerce opportunities on Facebook.
Facebook – a New Destination for Social Commerce Site Development

Social Gifting: The New Way to Gift [Infographic]

nowsourcing
Social gifting is a new trend in gifting that allows people to collaborate on buying gifts. It's pretty simple. The person who will be recieving gifts makes a wish list of what they want. They then share that wishlist on Facebook, Twitter, or Pinterest and everyone chips in.
Social Gifting: The New Way to Gift [Infographic]

How Social Media Marketing Influences eCommerce Transactions?

williamjohnson
The social media marketing is the excellent tools for the eCommerce sites. Its immense influence in the eCommerce industry cannot be overlooked.
How Social Media Marketing Influences eCommerce Transactions?

Do You Implement Upselling and Cross-selling Tactics with Every Online Customer Purchase?

Tara Hornor
Newton’s third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers’ online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions...
Do You Implement Upselling and Cross-selling Tactics with Every Online Customer Purchase?

The Engagement Marketing Disconnect Between Consumers and Brands Rages On

steve olenski
Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing.
The Engagement Marketing Disconnect Between Consumers and Brands Rages On

2013: Adding Context to Content

Bryan Kramer
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.
2013: Adding Context to Content