#SMTLive Schedule

social commerce

May 25, 2016
Twitter's disbanded it's commerce team who were in charge of working on their on-platform 'Buy' buttons and commerce options. Does this mean social eCommerce is not as valuable as many had projected?
Twitter Pulls Back from On-Platform Buying – Do Consumers Want to Buy on Social? | Social Media Today
August 21, 2014
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
June 16, 2013
A new study looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information about purchasing decisions and preferred marketing channels.
January 30, 2013
Weber Shandwick and KRC research recently conducted a survey involving around 2000 consumers that outlines that peer reviews and social recommendations have grown beyond just friends advising each other on the new purchases.
January 29, 2013
The way CLDmkt figures it, getting rid of that old piece of furniture, or swapping goods for services should be a whole lot easier with the progress and proliferation of social media channels. Think eBay and Craigslist without all the logging in, sales management, and copy. Social selling in 140 characters or less.
January 23, 2013
Facebook and eCommerce integration is power-driven by the fans and letting them interact with your page immensely help you to build your brand. Here are some tips for setting up your ecommerce site to take advantage of social commerce opportunities on Facebook.
January 21, 2013
Social gifting is a new trend in gifting that allows people to collaborate on buying gifts. It's pretty simple. The person who will be recieving gifts makes a wish list of what they want. They then share that wishlist on Facebook, Twitter, or Pinterest and everyone chips in.
January 03, 2013
The social media marketing is the excellent tools for the eCommerce sites. Its immense influence in the eCommerce industry cannot be overlooked.
December 23, 2012
Newton’s third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers’ online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions...
November 30, 2012
Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing.