Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
A new study looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information about purchasing decisions and preferred marketing channels.
Weber Shandwick and KRC research recently conducted a survey involving around 2000 consumers that outlines that peer reviews and social recommendations have grown beyond just friends advising each other on the new purchases.
The way CLDmkt figures it, getting rid of that old piece of furniture, or swapping goods for services should be a whole lot easier with the progress and proliferation of social media channels. Think eBay and Craigslist without all the logging in, sales management, and copy. Social selling in 140 characters or less.
Facebook and eCommerce integration is power-driven by the fans and letting them interact with your page immensely help you to build your brand. Here are some tips for setting up your ecommerce site to take advantage of social commerce opportunities on Facebook.
Social gifting is a new trend in gifting that allows people to collaborate on buying gifts. It's pretty simple. The person who will be recieving gifts makes a wish list of what they want. They then share that wishlist on Facebook, Twitter, or Pinterest and everyone chips in.
Newton’s third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers’ online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions...
Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing.