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social commerce strategy

August 15, 2014
There’s hardly any online transaction these days that is not directly or indirectly influenced by social media. What your friends and trusted contacts say about a certain product or service often influences your purchase decisions. In fact, several studies suggest that social media impacts more than 50% of online transactions.
April 27, 2014
As social media behemoths swell in user-ship, they continue to integrate with and augment our daily lives. “I’ll invite you on Facebook,” we say to a colleague, or we pick a brunch spot because a friend shared an outstanding oatmeal pancake on Instagram.
April 08, 2011
How to use Facebook's Open Graph protocol to increase click-throughs when your links are shared to Facebook. This "real estate" is extremely valuable and optimizing it can mean the difference between a few clicks and a few hundred.
April 07, 2011
Facebook is the Interstate your fans are driving on, and those fans are “driving” an average of 28 minutes each, per day. Your post is one of 390 “billboards” that passes by every day on an average user’s News Feed. That’s a lot of competition!
March 01, 2011
Now a buzzword that’s been kicking around for a while now as the ‘next big thing’ online is Social Commerce and these updates from Google and Bing could dramatically influence where customers now choose to shop online.
May 04, 2009
Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a message to our clients, which was a...