- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
There’s hardly any online transaction these days that is not directly or indirectly influenced by social media. What your friends and trusted contacts say about a certain product or service often influences your purchase decisions. In fact, several studies suggest that social media impacts more than 50% of online transactions.
As social media behemoths swell in user-ship, they continue to integrate with and augment our daily lives. “I’ll invite you on Facebook,” we say to a colleague, or we pick a brunch spot because a friend shared an outstanding oatmeal pancake on Instagram.
How to use Facebook's Open Graph protocol to increase click-throughs when your links are shared to Facebook. This "real estate" is extremely valuable and optimizing it can mean the difference between a few clicks and a few hundred.
Facebook is the Interstate your fans are driving on, and those fans are “driving” an average of 28 minutes each, per day. Your post is one of 390 “billboards” that passes by every day on an average user’s News Feed. That’s a lot of competition!
Now a buzzword that’s been kicking around for a while now as the ‘next big thing’ online is Social Commerce and these updates from Google and Bing could dramatically influence where customers now choose to shop online.