Recent Posts

The Social Consumer Study: What It Means to Customer Service Professionals

Vanessa DiMauro
Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms that fail to deliver on customer expectations.
The Social Consumer Study: What It Means to Customer Service Professionals

Wearable Tech: Will It Ever End?

DinahSusan
Brandwatch partnered with Brilliant Noise to analyze over 8 million online conversations around wearable technology, to find out what consumers really think about the tech trend and how they are discussing it. This blog showcases an infographic displaying the data findings, and discusses key trends including the top brands and products in the social buzz.
Wearable Tech: Will It Ever End?

Pinterest: When Curation Becomes Meaningful for Anyone

LaurentFrancois
As curation as a concept is one of the digital key for the next years, Pinterest solved many problems: accessibility, fun and daily usability for anyone. Here are some usages for students, marketers, non-profits and live-events.
Pinterest: When Curation Becomes Meaningful for Anyone

Social Media Trends in 2011

Natasha Netschay Davies
Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer form of engagement between business and consumer. My predictions - with some personal hope mixed in:

The Dawn of the Social Consumer

BrianSolis
The Dawn of the Social Consumer

The 5th C of Community, Social Commerce

BrianSolis
The 5th C of Community, Social Commerce