Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

social crm

August 12, 2014
Social media marketing is a growing part of our overall strategy. How can we get Twitter followers in our CRM software or email marketing solutions, and make the most of it?
January 27, 2013
There are a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. Here are 6 tips to consider when trying to optimize your company's fan page.
August 19, 2012
If a tree falls in the forest, does it make a sound? That’s the perspective many customer service experts have had toward social media-based customer service, or social CRM. With so much noise in the social channel, is it worth it to ferret out a few random requests for customer service? And with a sawmill full of fallen logs ready to be processed, few could blame customer service executives for focusing on contact center through-put.
August 06, 2012
Are bloggers seriously all dead? Does Social Media fatigue really exist? Probably not. The new world of apps, the rise of broadcast industry and the revenge of niche communities lead to new kinds of digital influencers.
August 06, 2012
Hootsuite has done something so simple, so elegant and oh so powerful (in my mind), that I really do believe it to be revolutionary. They have brought advanced social media marketing to the masses. When I work with my clients, advising them on how to post, what to post - the day part of posting is essential. They have automated this major step. I'm assuming that the act of automating will make the time the post is distributed better. That has yet to be seen, but if they can pull it off - BOOM. Game changer.
July 31, 2012
One of the best way to create a better experience for your customers is to leverage what you know about them. To do that companies are moving towards an integration of social data with CRM systems, as evidenced in this webinar discussion among various marketing and analytics superstars.
June 28, 2012
As social media continues to expand and fragment, tools that help you identify, engage and aggregate useful and relevant consumer data become more important.
June 28, 2012
As recently pointed out in research from McKinsey, “once a company designs how it will engage with customers, it needs the organizational capabilities to deliver: adding staff, building a social-media network infrastructure, retooling customer care operations, or altering reporting structures”.
June 28, 2012
The future of social CRM might be entrenched in its ability to make profit on a consistent basis, but its future also relies on the ability of sales people to continue reaching generation after generation.
May 01, 2012
We sat down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game.

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