You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Social media marketing is a growing part of our overall strategy. How can we get Twitter followers in our CRM software or email marketing solutions, and make the most of it?
There are a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. Here are 6 tips to consider when trying to optimize your company's fan page.
If a tree falls in the forest, does it make a sound? That’s the perspective many customer service experts have had toward social media-based customer service, or social CRM. With so much noise in the social channel, is it worth it to ferret out a few random requests for customer service? And with a sawmill full of fallen logs ready to be processed, few could blame customer service executives for focusing on contact center through-put.
Are bloggers seriously all dead? Does Social Media fatigue really exist? Probably not. The new world of apps, the rise of broadcast industry and the revenge of niche communities lead to new kinds of digital influencers.
Hootsuite has done something so simple, so elegant and oh so powerful (in my mind), that I really do believe it to be revolutionary. They have brought advanced social media marketing to the masses. When I work with my clients, advising them on how to post, what to post - the day part of posting is essential. They have automated this major step. I'm assuming that the act of automating will make the time the post is distributed better. That has yet to be seen, but if they can pull it off - BOOM. Game changer.
One of the best way to create a better experience for your customers is to leverage what you know about them. To do that companies are moving towards an integration of social data with CRM systems, as evidenced in this webinar discussion among various marketing and analytics superstars.
As social media continues to expand and fragment, tools that help you identify, engage and aggregate useful and relevant consumer data become more important.
As recently pointed out in research from McKinsey, “once a company designs how it will engage with customers, it needs the organizational capabilities to deliver: adding staff, building a social-media network infrastructure, retooling customer care operations, or altering reporting structures”.
The future of social CRM might be entrenched in its ability to make profit on a consistent basis, but its future also relies on the ability of sales people to continue reaching generation after generation.
We sat down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game.