To Facebook or not to Facebook, that is the question. It's a serious question that any business, marketer etc needs to consider - is Facebook worth our time? Facebook used to be a place where with the right approach, brands etc could make a decent impact without parting with any actual cash.
You work hard to get ahead. You keep busy and active getting the next thing done. But from time to time, even in today’s always connected work world, it’s actually smarter to be… lazy. The daily know-how’s and to-do’s are constantly changing - that’s a given with our social online.
A person’s email address may be the most valuable piece of info an e-commerce company can know about a customer. It is a method of delivering important info and a means of learning more about a subscriber, e.g. when, where and with what do they open email.
Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google.
If you build it, they probably won’t come. But if you take the time to understand and learn your online audience, you’ll gather powerful insights that will help propel your brand to higher levels of ongoing success. Social media, like everything, takes time and effort in order to see best results - and while automation is great, there are some things that can't be automated.
From Twitter to Pinterest, the digital landscape has never been richer, but challenges can also arise for SMEs when using these online platforms which may not have been anticipated. Our infographic gives you a few hints and tips to effectively manage your small business social media campaign.
I had an interesting conversation with a very well know magazine this week. They asked me; “How can people switch off the noise in social media?”. This was a question I hadn’t come across much in my 7 years of working in social media but one most companies need to know the answer to.
As thousands of new social media users log on every week, the numbers relating to the flow of information on Facebook become ever more staggering. The infographic in this post illustrates just how much data is generated in a mere 60 seconds on Facebook.
So you created a gorgeous, clever and super fun fan contest, but when you look at the total entrants number, you're staring at a big ol' goose egg, or something close to it? Well, that's no fun. Let's dissect what could possibly be scaring all your fans away, shall we?
Whether you believe it or not, sports and social media go hand in hand. During a sporting event, there will be spikes across all social networks and this is where sports brands are using their heightened social activity to engage with as many active online users as possible.