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social customer

June 14, 2014
If your company does not practice content curation, your social media presence is likely overly brand-focused. Making your social media marketing all about your brand is a major faux pas; it runs contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur.
June 14, 2014
For a business, engaging your community is the primary way to build a bigger business and gain new customers. Keeping their attention, as well as being attractive to new potential customers, is the focus of most social media strategies. This methodology is known as a community engagement strategy.
June 14, 2014
Facebook has been getting a lot of flak for scaling back the organic reach of brand pages. Like other marketers, I went through phases of frustration and anger, however I was optimistic that Facebook has good reasons for limiting the amount of people a brand page could reach through its posts.
June 13, 2014
ROI has been a dirty word in social media marketing ever since there was social media marketing to talk about. In an incredibly value-laden Hangout On Air this past Wednesday, the Social Media Today Power Talk series tackled the issue and provides some real, actionable answers.
June 13, 2014
Meaningful social media influence requires a solid strategy. Top-notch social media marketing is not overly brand-focused; it captivates your social audience, engages your social prospects and offers significant value. Avoid social media faux pas to amplify your social media ROI.
June 12, 2014
The Employees Rising report reveals that only 30 percent of employees feel deeply engaged with their employers. Most say that their leadership teams, senior management and direct supervisors don't communicate effectively – and it’s their line managers’ time that they appreciate most – in spite of the proliferation of technology and communication tools.
June 12, 2014
Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , the clogging of feeds, and an overwhelming job for a social media coordinator.
June 11, 2014
A recent study by Finect revealed that barely 1/3 of financial advisors are on social media while 87% of their clients are on these channels and would like to engage there. This is a missed opportunity for FAs, one that can be addressed in 10 not too challenging steps.
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Mobile, Social and Best Customer Experiences: How to Spread the Love

The vast opportunity that social media and mobile technology create is also its key challenge: How do you ensure that your brand creates a seamless customer experience? In 1999 Bill Gates famously said, “A fundamental new rule for business is that the Internet changes everything.” In 2013, executives around the globe agree it’s Social and Mobile that are changing everything - perhaps to an even greater degree.

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