A Malaysian-based video-on-demand startup that aims to “bring the world’s best content to emerging markets at a price that everyone can afford” also focuses on delivering outstanding customer service via social media.
Seventy eight percent of consumers have ended a business relationship due to bad customer service. It' s also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. So how can companies build brand loyalty? Here are some tips.
With so many choices and ways to buy, today's customers are crafting their own “choose your own adventure” in their purchasing path. So as the author of your story, are you confident that you’re connecting with your customers and showing them how they can be a part of building their own version of your story that makes them want to come back again and again?