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The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
The biggest and most interesting news stories as played out on social media this week.
The launch of Twitter Analytics is just the start. Social intelligence -- insights from and the application of data from social listening and analytics technologies -- is a business and technology topic that needs to stay at the forefront of the news and the public’s mind.
Social media and news are synonymous now, with the former serving as both a newsmaker and news disseminator. The top stories in our daily lives, and around the world, gain momentum and infamy on social media. This week has been an exceptionally busy news cycle, as a multitude of stories and hashtags have been proliferating around trending topics and flooding our Twitter and Facebook feeds.
I believe that social media analytics is only as useful as the action it elicits. What good is it knowing all about the customer that’s complaining about an internet outage, unless you also engage with that person, execute technical staff to address the problem, and update the customer when the issue is sorted out? Indeed, knowing someone is suffering and doing nothing to help is even illegal in some countries.
Brandwatch partnered with Brilliant Noise to analyze over 8 million online conversations around wearable technology, to find out what consumers really think about the tech trend and how they are discussing it. This blog showcases an infographic displaying the data findings, and discusses key trends including the top brands and products in the social buzz.
Research Innovation Passport: Three Simple Ways Social Intelligence Can Transform Market Research Teams Into Innovation Centers
The immediacy of social data is allowing companies to access data in minutes –not weeks – enabling faster business decisions. While some market researchers find themselves uncomfortable with the unstructured data that doesn’t fit their traditional methodologies, they are quickly learning how to adapt.
“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..
There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.
As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.