How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

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Insights from the World of Social Data

Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Report. Discover insights on Instagram media effectiveness, what works on Reddit, Tumblr virality, the power of real-time marketing, and an evaluation of fifty leading brands across ten verticals, eight social networks, and thousands of pieces of social content. Come to this webinar prepared to learn and leave with ideas you can act on.

June 20, 2015
The Big Boulder social data conference is solely focused on generating discussion amongst individuals and organizations who are interested in the issues surrounding social data. The 2015 event had two main themes - data privacy and data ROI. Here's a review of the discussions from the event.
Big Ideas from Big Boulder 2015 | Social Media Today
June 05, 2015
New research has indicated that people are not comfortable with their data being used to categorise and target them, and that they feel they should have more control over how their information is used. But is convenience more valuable than privacy?
Convenience Vs Privacy: The Latest Study in the Data Tracking Debate | Social Media Today
February 21, 2015
The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks with an unregulated medium like the social media, the pros far outweigh the cons. It will be interesting to see how this medium matures over the next decade.
February 06, 2015
The Super Bowl is about so much more than football, it's about who had the best commercial. The social data behind that story and others in this week's round up of top news stories on social media.
January 30, 2015
This week the northeast prepared for winter storm Juno. It was predicted that New York City could see up to 30 inches of snow. Jobs closed early, public transportation was shut down, state-mandated curfews were enforced, and grocery stores ran out of kale. The apocalypse seemed nigh.
January 16, 2015
Awards season is officially underway, and social media was more present than ever at last weekend’s Golden Globes. Catherine Zeta-Jones was compared to the “red dressed salsa dancer emoji” and iconic moments played out on social and spurred attention (and even some scorn on Twitter).
January 09, 2015
Just one week in and 2015 is proving to be a volatile year for news and social media-attention grabbing headlines. Freedoms of both press and speech have been threatened around the world, illustrated through a deadly terrorist attack in Paris and a knee-jerk (and immature) reaction by a US congressman to a press mention.
January 06, 2015
Social media analytics is your direct connection to the voice of the customer and their needs. It is a massive opportunity to make the customer the focus of your business and use the data to improve your products, your customer service, your marketing, and every aspect of your business. But, most importantly, it is a great way for you to form long-term relationships with just your customers, but your partners, stakeholders, and beyond.