Data is everywhere in the modern world. Almost every interaction touches, in some way, a digital communications medium, meaning it can be tracked, it can be saved and it can be logged for analysis and reference. Given that, it stands to reason that we should be able to ascertain predictive patterns from such insights - but how deep can predictive analysis get?
The U.S. Geological Survey ( USGS ) is a government organization that tracks earthquakes and their impacts across the world using a variety of means, including Twitter data. And how they use that social media input provides some lessons for marketers on how they can use that same data to refine their messaging.
Our recent webinar that reported on “Dispatches from the Social Data Revolution,” sponsored by Spredfast and including Chad Mitchell of Walmart, Ted Sclavos of HP, and author and head of research for Spredfast Chris Kerns was itself data-rich and action-packed. Over a hundred of you listened in, commented and tweeted and many more are looking forward to the archive.
Summer on our minds, data in our eyes. This week has seen a torrent of news - from the heated #GOPDebate last night, to Jon Stewart's farewell show. And while most are in a beach-and-BBQ state of mind, we're data-focused and sharing social intelligence insights on some of the most top trending stories this week.
The latest Social Media Today webinar focused on the topic of " Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider , Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.
Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it - otherwise, how do they know if they’re getting any better?Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success.
In the social data world, ROI (return on investment) is the biggest topic of discussion now, so the only way to determine if these sponsorships pay off is to use social data to look at which sponsors got the most bang for their buck, and what it could mean to all future Wimbledon sponsors. For this, it is crucial to look at online mentions related to sponsors, players and Wimbledon from before, during and after the tournament to get a full view of their entire sponsorship campaigns.
The following is a podcast for "Dispatches from the Social Data Revolution: The most up-to-date research is here." This webinar originally aired on August 19, 2015. Listen to the audio recording to learn more: