Recent Posts

JELL-O's #FML Social Media Campaign Conflict

Lizzie Maldonado
If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about "first world problems." JELL-O's campaign hopes to overtake the dark and cloudy #FML hashtag on Twitter, changing it to mean "Fun My Life."
JELL-O's #FML Social Media Campaign Conflict

Twitter and Customer Service: Maximizing Responsiveness in 140 Characters

JessicaReed
Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?
Twitter and Customer Service: Maximizing Responsiveness in 140 Characters

Marketing Lessons From the Kardashian Family

StephanieFrasco
Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.
Marketing Lessons From the Kardashian Family

The Role of Humor in Social Media

Ben Padley
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.
The Role of Humor in Social Media

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead"

Guada
The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.
Infectious Social Media: What Advertisers Can Learn from "The Walking Dead"

Facebook: Understanding the Business Benefits

ubersocialmedia
Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.
Facebook: Understanding the Business Benefits

Facebook and Telecommunications in the Event of a Family Emergency

mikepoynton
Facebook and smart phones are invaluable tools for dealing with all of those involved in an extreme family emergency. But there is some very important – and very simple – etiquette that needs to be followed in order to make a bad situation better instead of making it worse.
Facebook and Telecommunications in the Event of a Family Emergency

Maintaining Strong Facebook Communities: 3 Essential Steps

Zachary Chastain
Here are the three most essential tenets of maintaining strong and active communities on Facebook. These steps outline the most important areas of focus that a community manager should work on in order to ensure that the community is engaged and begging for more!
Maintaining Strong Facebook Communities: 3 Essential Steps

Tumblr for Business: Content

Cara Tarbaj
There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.
Tumblr for Business: Content

Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement

StephanieFrasco
Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.
Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement