If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about "first world problems." JELL-O's campaign hopes to overtake the dark and cloudy #FML hashtag on Twitter, changing it to mean "Fun My Life."
Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?
Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.
The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.
Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.