#SMTLive Schedule

social engagement

January 10, 2017
While paid ads are an effective outreach strategy in social, there are free measures that can also boost your reach.
How to Improve Social Engagement Without Ads [Infographic] | Social Media Today
October 28, 2016
With more customers shopping online than ever before, online businesses will only succeed if they learn how to build on organic engagement in social media.
5 Practical Social Media Marketing Strategies That All Ecommerce Sellers Must Know | Social Media Today
January 22, 2015
If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
December 17, 2014
Snapchat is on the cusp of transforming marketing as we know it. Here’s a look at why you should use the sky-rocketing app as a free and highly powerful marketing platform.
May 31, 2013
If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about "first world problems." JELL-O's campaign hopes to overtake the dark and cloudy #FML hashtag on Twitter, changing it to mean "Fun My Life."
April 11, 2013
Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?
April 10, 2013
Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.
April 05, 2013
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.
April 05, 2013
The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.
April 03, 2013
Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.