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social influence marketing

May 31, 2015
Since 71% of consumers are likely to purchase an item based on social media referrals, we analyze if social media is the biggest influencer on buying decisions.
Purchasing through social media
May 02, 2008
Here's my latest article on Social Influence Marketing where I delve into how those peer influences actually. Let me know what you think of this one. At the root of Social Influence Marketing™ is how peer influences work. With the digital world going social, we recognize that peer influence is...
February 28, 2008
Recently I introduced social influence marketing — or employing social media as part of the entire lifecycle of a marketing campaign, even beyond it. But why does social influence marketing matter to you, and does social influence marketing translate into real digital marketing tactics? The answers...