Recent Posts

7 Signs You're Ready for Social Intelligence

HeatherBartel
Likes, follows, shares -- oh my! The metrics from your social programs are encouraging and you've already gotten to the next layer with social insights. But are you still struggling to demonstrate value? Social media is the largest collection of consumer insights, but it takes time to warm your leadership team up to the possibilities -- and bottom line impact. Here are SEVEN signs you're ready to introduce what's next: Social Intelligence.
7 Signs You're Ready for Social Intelligence

Research Innovation Passport: Three Simple Ways Social Intelligence Can Transform Market Research Teams Into Innovation Centers

visible@barokas.com
The immediacy of social data is allowing companies to access data in minutes –not weeks – enabling faster business decisions. While some market researchers find themselves uncomfortable with the unstructured data that doesn’t fit their traditional methodologies, they are quickly learning how to adapt.
Research Innovation Passport: Three Simple Ways Social Intelligence Can Transform Market Research Teams Into Innovation Centers

Italians Boot Monsanto: Don't Mess With My Mais!

Localspeak
As Italy prepares to 'boot' Monsanto and GMOs, Italians decry Monsanto and their lack of transparency across social media. Social intelligence reveal Italians feel tricked by the company, and are vocal in their stance against eating GMO products.
Italians Boot Monsanto: Don't Mess With My Mais!

Mapping the Customer Journey with Social Intelligence

kglacken
There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.
Mapping the Customer Journey with Social Intelligence

The Enterprise-Wide Advantage of Advanced Social Intelligence

kglacken
As social media grows, so does the valuable intelligence it delivers to businesses smart enough to take advantage. Never before has understanding the intricacies of a market, consumer or competitor been so accessible with a flood of data from social networks and open-source channels.
The Enterprise-Wide Advantage of Advanced Social Intelligence

Social Intelligence: Increase Your IQ

Bryan Kramer
We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Here are five ways to energize and increase your social IQ.
Social Intelligence: Increase Your IQ

3 Key Strategic Marketing Lessons from KONY 2012

DataAnalyticsEvolution
Kony 2012 is s a well crafted and effective campaign, and thus worthy of thoughtful analysis and reflection. Let's identify some key learnings that you can take away from their strategies and tactics.
3 Key Strategic Marketing Lessons from KONY 2012

Listening Platforms; Useful or Strategic?

DataAnalyticsEvolution
Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable answers to questions like the following: is your marketing messaging aligned to what customers in the global market value? How is your messaging influencing customers at a brand level and at a product level?
Listening Platforms; Useful or Strategic?