Recent Posts

6 Reasons Why Your Social Marketing Efforts Are Failing

Lewis Bertolucci
Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
6 Reasons Why Your Social Marketing Efforts Are Failing

Why Smart Marketers are Using Google+: Interview with B.L. Ochman

FeldmanCreative
Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.
Why Smart Marketers are Using Google+: Interview with B.L. Ochman

Is Social Marketing Automation Cheating or Creepy?

ginidietrich
A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.
Is Social Marketing Automation Cheating or Creepy?

Social Media Winners and Losers for April and May

mlewis1
Winners and losers in social media in April and May, including thumbs up to Oreo, Pepsi and Southwest Airlines. For Pepsi and Wendy's -- not so good.
Social Media Winners and Losers for April and May

Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

mlewis1
We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency.
Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

It's Social Marketing and You Don't Even Know It

michgoetz