Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is “We need 50,000 followers”, I paused for a moment and then replied, “why?” The response I got was all too common, “My biggest competitor has 45,000 and I want to beat them”.
I think we can all agree that the internet is a non-stop avalanche of new ideas and informational products. So how can you to be expected to know what is crap and what is gold? There is no shortage of self proclaimed guru’s out there marketing all of the “secrets” of Facebook, and Linkedin, and Youtube and on and on.
Authenticity has unfortunately been turned into a boring corporate buzzword - often used, but without much meaning. However, without authenticity, your social marketing campaign will inevitably fail. It's up to you to make sure your social marketing stays authentic, which you can do with a little extra work.
What exactly is RTM and what does it mean to your brand?
You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it...
Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.
A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.
We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency.
If you are trying to figure out how to integrate social media into your marketing mix, there are some great media properties to turn to for inspiration. Traditional media has owned social marketing before we even coined the term social media. If you think about it, PBS started it all. They have...