Social media can be a powerful marketing tool for raising brand awareness, but it's often overlooked by small business owners because it can be tricky to measure the return on investment. Here's some tips to help maximize your social presence.
Unless you’ve been living under a rock the past two years, you’ve noticed Taylor Swift’s rise to ultimate stardom. The girl is everywhere. On the radio, in Diet Coke commercials, sweeping award shows and commanding BuzzFeed articles. While some would say that her billion dollar empire is just luck, Taylor knows exactly what she’s doing. She’s more than just a pretty face, she’s a marketing genius.
Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day, and many of them handle a lot of the same tasks. To make it easier, I've compiled a list of my absolute favorite social media tools that help my business to run more efficiently and cost effectively. It’s a mix of both free and paid tools but I’ve personally used everyone of them at some point in my career so I feel comfortable recommending them.
Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is “We need 50,000 followers”, I paused for a moment and then replied, “why?” The response I got was all too common, “My biggest competitor has 45,000 and I want to beat them”.
I think we can all agree that the internet is a non-stop avalanche of new ideas and informational products. So how can you to be expected to know what is crap and what is gold? There is no shortage of self proclaimed guru’s out there marketing all of the “secrets” of Facebook, and Linkedin, and Youtube and on and on.
Authenticity has unfortunately been turned into a boring corporate buzzword - often used, but without much meaning. However, without authenticity, your social marketing campaign will inevitably fail. It's up to you to make sure your social marketing stays authentic, which you can do with a little extra work.
What exactly is RTM and what does it mean to your brand?
You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it...
Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.