Recent Posts

Real Talk: How Social Media Drives Holiday Sales

Carlos Gil
A recent eMarketer article reported that according to the National Retail Federation (NRF) and Prosper Insights & Analytics “Thanksgiving Weekend Spending Survey” overall shopper traffic was down this year while Black Friday online sales were up 20.6% year over year.
Real Talk: How Social Media Drives Holiday Sales

How McDonald's Wins in Social: Ranking at Number One

Ekaterina
The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding? Here are the top 25 restaurant brands in social and why McDonalds leads the industry.
How McDonald's Wins in Social: Ranking at Number One

9 Reasons Not to Use a Social Media Management Platform

hamgav
With so many social media management tools cropping up all over the place and prices ranging from tens of dollars to thousands of dollars, you need to be asking yourself, “Does my company really need to use a social media management tool?”
9 Reasons Not to Use a Social Media Management Platform

Stop Cheating Yourself! Why Your Social Media Must be Optimized

Brian Hughes
It is important to align your content to be optimized and equipped for social media engagement. But a warning to the wise. Keep the URLs simple and don’t change them too much.
Stop Cheating Yourself! Why Your Social Media Must be Optimized

Social Media Cheat Sheet for Users [INFOGRAPHIC]

EmilyTaing
Should you tweet, like, snap, or comment? This infographic breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
Social Media Cheat Sheet for Users [INFOGRAPHIC]

How Smart Business Travelers Use Social Media

Ross Richendrfer
Today's savvy business traveler knows the value social media can play in making their travels smoother and more productive. Read on for a holistic social media guide designed to help business travelers grow their personal networks, improve their craft and enjoy new cities.
How Smart Business Travelers Use Social Media

Why You Shouldn’t Give Your Social Media Audience the Content They Want

RGBSocial
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
Why You Shouldn’t Give Your Social Media Audience the Content They Want

If You Want a Successful Career, Excellent Social Media Is a Must

MarketingXLerator
Whether by choice or by force, when it comes to finding a new job, your online reputation and network play a crucial role in finding your next gig. Are you prepared? Creating a network when you need it is too late.
If You Want a Successful Career, Excellent Social Media Is a Must

Who Should Be Social? You or Your Brand?

Daniel Green
In rare circumstances we can ‘love’ a brand but the brand can never love us back. But a person, that’s different. First, let’s compare some of the worlds most engaging social media users to their organizations. @BarackObama has 45M Twitter followers. The White House, enormously successful in organizational terms, only has around 10% of that.
Who Should Be Social? You or Your Brand?

A Friday Afternoon Social Media Checklist

Evan LePage
We often plan our social media activities at the start of the week, but how many of us plan for the week’s end? To put your mind at ease before you head out for an actual weekend, use this Friday afternoon social media checklist.
A Friday Afternoon Social Media Checklist