How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

social media analytics

June 21, 2015
Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.
May 29, 2015
You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you’re tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.
6 Common Analytics Questions Asked and Answered | Social Media Today
January 21, 2015
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
October 26, 2014
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.
October 01, 2014
What could possibly go wrong with 140 measly characters or a simple Facebook post? Perhaps a better question to ask would be, how could simple snippets of information on social media sites help your business?
September 26, 2014
The biggest and most interesting news stories as played out on social media this week from responses to the controversy that has engulfed the NFL to Apple's #bendgate.
September 10, 2014
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
September 05, 2014
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
August 05, 2014
A guide to expert social listening. How has social media changed the dynamic between brands and consumers? How are brands adapting to the new dynamic? How can brands dig deeper into consumers' conversations and glean stronger insights on consumers' interests or preferences?
July 19, 2012
If you’re truly looking to measure your Facebook footprint, it’s time to stop ignoring and start prioritizing Facebook reach, which is defined as “the number of unique people who have seen your post.”