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social media analytics

October 03, 2015
Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They' re often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization.
What it Takes to be a Social Media Analyst | Social Media Today
August 02, 2015
People like to talk about brands online. Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and every day on social networks and other online channels. Social media conversations come in all shapes and sizes but those that are positive have the potential to make your brand look good. Really good. And these discussions can help drive traffic to your website, create leads, increase brand loyalty and open up robust lines of communication with customers.
Social media conversations
July 11, 2015
Instagram doesn’t have its own native analytics tool, but there are a bunch of free Instagram analytics tools out there that you should be taking advantage of.
Free Instagram analytics tools
June 21, 2015
Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.
May 29, 2015
You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you’re tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.
6 Common Analytics Questions Asked and Answered | Social Media Today
January 21, 2015
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
October 26, 2014
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.
October 01, 2014
What could possibly go wrong with 140 measly characters or a simple Facebook post? Perhaps a better question to ask would be, how could simple snippets of information on social media sites help your business?
September 26, 2014
The biggest and most interesting news stories as played out on social media this week from responses to the controversy that has engulfed the NFL to Apple's #bendgate.
September 10, 2014
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.