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social media analytics

January 21, 2015
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
October 26, 2014
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.
October 01, 2014
What could possibly go wrong with 140 measly characters or a simple Facebook post? Perhaps a better question to ask would be, how could simple snippets of information on social media sites help your business?
September 26, 2014
The biggest and most interesting news stories as played out on social media this week from responses to the controversy that has engulfed the NFL to Apple's #bendgate.
September 10, 2014
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
September 05, 2014
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
August 05, 2014
A guide to expert social listening. How has social media changed the dynamic between brands and consumers? How are brands adapting to the new dynamic? How can brands dig deeper into consumers' conversations and glean stronger insights on consumers' interests or preferences?
July 19, 2012
If you’re truly looking to measure your Facebook footprint, it’s time to stop ignoring and start prioritizing Facebook reach, which is defined as “the number of unique people who have seen your post.”
July 05, 2012
Leslie Poston would be the first to tell you that marketers these days can easily drown in social media data. So don’t start with piling up data that won’t help you make your social marketing programs better.
July 02, 2012
Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales.