Recent Posts

KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight

Brandwatch
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
KFC, Pulled Chicken and Arepas: How Brands Can Benefit from the Power of Hindsight

Trending This Week: News Stories on Social Media

DinahSusan
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
Trending This Week: News Stories on Social Media

When Your Consumers Talk, Listen

JamesL
A guide to expert social listening. How has social media changed the dynamic between brands and consumers? How are brands adapting to the new dynamic? How can brands dig deeper into consumers' conversations and glean stronger insights on consumers' interests or preferences?
When Your Consumers Talk, Listen

The Most Important Facebook Metric You Choose to Ignore

Matt Winn
If you’re truly looking to measure your Facebook footprint, it’s time to stop ignoring and start prioritizing Facebook reach, which is defined as “the number of unique people who have seen your post.”
The Most Important Facebook Metric You Choose to Ignore

From Social Media Metrics Dummy to Genius: 5 Tips from Leslie Poston

mlewis1
Leslie Poston would be the first to tell you that marketers these days can easily drown in social media data. So don’t start with piling up data that won’t help you make your social marketing programs better.
From Social Media Metrics Dummy to Genius: 5 Tips from Leslie Poston

5 Killer Strategies to Dominate Facebook, Twitter and YouTube [Infographic]

mlewis1
Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales.
5 Killer Strategies to Dominate Facebook, Twitter and YouTube [Infographic]

Sentiment Analysis Symposium call for speakers, plus free videos from New York

SethGrimes
The Call for Speakers is open for the next Sentiment Analysis Symposium (http://sentimentsymposium.com), slated for October 30, 2012 in San Francisco.
Sentiment Analysis Symposium call for speakers, plus free videos from New York

Nathan Gilliatt on the Latest in Social Media Analytics

mlewis1
Nathan Gilliatt, social media analytics expert and principal at Social Target discusses how social media analytics can enhance customer service, improve brand reputation management and measure overall social media success for businesses.
Nathan Gilliatt on the Latest in Social Media Analytics

Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

mlewis1
As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to drive business results. But how does one get to the ultimate state of social media bliss?
Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

How to Measure Your Social Media Success

Chris Horton
Would you like to measure how successfully you’re communicating your business message and engaging with your target audience on social media? How about whether you are generating leads or converting sales? The nice thing about social media is that, because it is a digital platform, it is ultimately track-able and measurable.
How to Measure Your Social Media Success