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social media analytics

September 29, 2016
While Google analytics and social platform tools provide some understanding of audience behavior, these options can generate more in-depth data.
August 07, 2016
Social media metrics can provide valuable insights, but knowing which ones you need to track, relative to your business objectives, is the only way to achieve true success.
The Most Important Social Media Metrics (and Why You Should Care) | Social Media Today
July 21, 2016
Having access to more data via social is powerful, but to truly maximize social data, you first need to outline your key objectives, then match the data points against those KPIs.
How to Utilize Social Data to Measure Relevant Results | Social Media Today
October 03, 2015
Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They' re often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization.
What it Takes to be a Social Media Analyst | Social Media Today
August 02, 2015
People like to talk about brands online. Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and every day on social networks and other online channels. Social media conversations come in all shapes and sizes but those that are positive have the potential to make your brand look good. Really good. And these discussions can help drive traffic to your website, create leads, increase brand loyalty and open up robust lines of communication with customers.
Social media conversations
July 11, 2015
Instagram doesn’t have its own native analytics tool, but there are a bunch of free Instagram analytics tools out there that you should be taking advantage of.
Free Instagram analytics tools
June 21, 2015
Twitter and Facebook have been doing more and more to allow users to monitor results on their platforms while in the app (or desktop). This post will highlight the important areas of Facebook Insights and Twitter Analytics so that you can reach your goals and grow engagement.
May 29, 2015
You can't do social media, content, email, or any type of online marketing effectively without setting clear business goals and measuring your activities to see how you’re tracking towards achieving them. With that in mind, here are some of the more commnoly asked questions around analytics and their relevance.
6 Common Analytics Questions Asked and Answered | Social Media Today
January 21, 2015
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
October 26, 2014
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.