As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
What could possibly go wrong with 140 measly characters or a simple Facebook post? Perhaps a better question to ask would be, how could simple snippets of information on social media sites help your business?
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
The biggest and most interesting news stories as played out on social media this week. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion work.
A guide to expert social listening. How has social media changed the dynamic between brands and consumers? How are brands adapting to the new dynamic? How can brands dig deeper into consumers' conversations and glean stronger insights on consumers' interests or preferences?
Leslie Poston would be the first to tell you that marketers these days can easily drown in social media data. So don’t start with piling up data that won’t help you make your social marketing programs better.