Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.
Social Media campaigns can be the backbone of a strong marketing, but when your local leads aren't playing out, is it worth it to expand your scope to the international market? This article weighs the pros and cons of investing in a global social media presence.
This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.
JCPenney recently made a huge public apology. The response was large and immediate. The brand's Twitter feed was flooded with responses and the hashtag #jcpListens floated to the top of Twitter's trending list.
The power of brand advocates, rather than simply a huge contingent of people who "like" your company Facebook page, shows conclusively in this nine-month study of the leading social media marketing campaigns.
Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you're seeking. If your followers, friends & connections are just skimming what you post, that alone is not doing your business any good. Actively engaging your network will help maximize conversions. Learn the the 7 steps to get actively engaged in your social media campaign.
Would you start a new business without a business plan? It's shocking how many companies start their social media campaign without any sort of planning and preparation. It's great because it leaves the door open for professional strategists to swoop in and clean up the mess. Hopefully before it's too late!
Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle and how to expand their touchpoints at each stage.
When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have been used interchangeably quite a bit...