Let’s face it, the fashion industry was built on exclusivity, pure and simple. But the age of social media, intrinsically democratic, has organically spawned a generation of designer disruptors , who are even rewriting the language of fashion.
NFL teams have to cut down their rosters from 90 to 53 by September 5th. Marketing is the same way. We must also must trim the fat and find the best talent amongst our media buys and campaigns to better get towards the final numbers that work for us.
Two billion people worldwide have an active presence on some social network or other. Of these, nearly 1.7 billion are active users on their various mobile devices. From an entrepreneurial standpoint, not taking advantage of a channel that can reach almost a third of the world’s population is just plain insanity.
In case you missed it, Ariana Grande made headlines recently when she licked donuts on the counter of a Los Angeles-based donut shop. After seeing all of the criticism she received for her actions, the pop star's fans are backing her via social media.
Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.
Social Media campaigns can be the backbone of a strong marketing, but when your local leads aren't playing out, is it worth it to expand your scope to the international market? This article weighs the pros and cons of investing in a global social media presence.
This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.
JCPenney recently made a huge public apology. The response was large and immediate. The brand's Twitter feed was flooded with responses and the hashtag #jcpListens floated to the top of Twitter's trending list.
The power of brand advocates, rather than simply a huge contingent of people who "like" your company Facebook page, shows conclusively in this nine-month study of the leading social media marketing campaigns.