Recent Posts

Should Your Social Media Campaign Be Focused on Local or International Markets?

Marcela De Vivo
Social Media campaigns can be the backbone of a strong marketing, but when your local leads aren't playing out, is it worth it to expand your scope to the international market? This article weighs the pros and cons of investing in a global social media presence.
Should Your Social Media Campaign Be Focused on Local or International Markets?

What Coke Learned from Social Media

Visualkiwi
This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.
What Coke Learned from Social Media

When Marketing Goes Wrong

BrennanGirdler
Content and social media marketers have a lot to manage, from content creation to engaging followers. Throughout this process, there is a lot of room for error.
When Marketing Goes Wrong

Can JCPenney's Social Media Mea Culpa Save Its Brand?

Deidre Woollard
JCPenney recently made a huge public apology. The response was large and immediate. The brand's Twitter feed was flooded with responses and the hashtag #jcpListens floated to the top of Twitter's trending list.
Can JCPenney's Social Media Mea Culpa Save Its Brand?

Why Brand Advocates Power Your Social Marketing (New Data)

PaulSimon
The power of brand advocates, rather than simply a huge contingent of people who "like" your company Facebook page, shows conclusively in this nine-month study of the leading social media marketing campaigns.
Why Brand Advocates Power Your Social Marketing (New Data)

7 Essential Steps for a Successful Social Media Campaign

Kevin Jorgensen
Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you're seeking. If your followers, friends & connections are just skimming what you post, that alone is not doing your business any good. Actively engaging your network will help maximize conversions. Learn the the 7 steps to get actively engaged in your social media campaign.
7 Essential Steps for a Successful Social Media Campaign

"Winning" at Social Media (Thanks Charlie)

socialmedia-canada
Would you start a new business without a business plan? It's shocking how many companies start their social media campaign without any sort of planning and preparation. It's great because it leaves the door open for professional strategists to swoop in and clean up the mess. Hopefully before it's too late!

5 Stages of an Integrated Digital Marketing Life Cycle

IraKaufman1
Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle and how to expand their touchpoints at each stage.