Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has sent the GoPro brand message to thousands of people organically - with as few barriers to consumption as possible - and I personally think they did an awesome job.
Data on your customers provide tons of insight into users’ backgrounds and habits, which serve as the building blocks for personalized email marketing campaigns. In other words, first party data lets you speak to your users on an individual level so you can deliver the messages that matter most to them.
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create).
There are so many ways to reach a customer base that companies often approach marketing wrong. It is not simply the quantity of messages that count – it is the quality. The next time you get an unwanted and unhelpful political forward in your inbox, vow to do better with your own business messages. The well-thought-out approach will win more confidence than inundation without focus.
Is it time to move on from some of your social media campaigns and accounts? After all, you want to avoid a social media time suck that drains budget resources.
There is something to be learned from the social media strategy employed by the marketing team of the hunger games. Early planning was a significant part of the success along with how they enticed engagement.
As demand grows for Social Media Managers, I'm asked by more and more people, "How can I get in to Social Media Management?" This post outlines the 9 steps that took me from a career I didn't like to becoming a freelance Social Media Manager & Consultant. Hope it's as easy for you to follow...
By creating an awareness of how people are responding to our social campaign, we are able to zero in with precision and deliver higher quality message that create a higher quality of response.