#SMTLive Schedule

social media campaigns

March 14, 2017
Here are three great social campaigns - what they did, why they worked and what you can learn from them.
What You Can Learn From 3 Brilliant Social Media Campaigns | Social Media Today
January 31, 2017
Entrusting your social media marketing to an outside consultant is a big step. Here are some key questions you should ask.
10 Questions to Ask Before Hiring a Social Media Consultant | Social Media Today
December 23, 2016
From malfunctioning artificial humans talking to you via Facebook, to fake news stories about the Pope endorsing Trump, 2016 has seen some amazing social media campaigns.
December 16, 2016
What were the top social media campaigns of 2016, and what can we learn from them?
6 Brilliant Social Media Campaigns to Shape Your 2017 Marketing Strategy | Social Media Today
July 18, 2015
In case you missed it, Ariana Grande made headlines recently when she licked donuts on the counter of a Los Angeles-based donut shop. After seeing all of the criticism she received for her actions, the pop star's fans are backing her via social media.
Ariana Grande Donut Licking
April 09, 2015
Social media has brought new opportunities and new challenges for companies seeking to connect consumers with their brands. Platforms like Twitter and Instagram provide marketers with new ways to reach customers, but they also require companies to rethink their usual advertising strategies. The “hard sell” technique that has its legacy in television and print just doesn’t play in the social media space.
December 22, 2014
Everyone wants to jump on the social media bandwagon, but the route is paved with embarrassing gaffes and failed campaigns. Before you join in, carefully consider the risks of embarking on a social campaign.
December 22, 2014
We posed this question to SMT's Best Thinkers: What was the best social media campaign of the year? As always with this group of experts, their answers were varied and insightful. Please chime in and let us know what you think was the best social campaign of 2014.
urban selfie campaign
August 22, 2014
Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has sent the GoPro brand message to thousands of people organically - with as few barriers to consumption as possible - and I personally think they did an awesome job.
August 21, 2014
Data on your customers provide tons of insight into users’ backgrounds and habits, which serve as the building blocks for personalized email marketing campaigns. In other words, first party data lets you speak to your users on an individual level so you can deliver the messages that matter most to them.