Recent Posts

DJ Virality to Deliver Your Brand Like a Trojan Horse

PaulRamondo
Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has sent the GoPro brand message to thousands of people organically - with as few barriers to consumption as possible - and I personally think they did an awesome job.
DJ Virality to Deliver Your Brand Like a Trojan Horse

How to Optimize Your Email Marketing Strategy with Data

PatrickSalyer
Data on your customers provide tons of insight into users’ backgrounds and habits, which serve as the building blocks for personalized email marketing campaigns. In other words, first party data lets you speak to your users on an individual level so you can deliver the messages that matter most to them.
How to Optimize Your Email Marketing Strategy with Data

Social Advocacy & Politics: Organize Your Colleagues First

DrDigipol
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create).
Social Advocacy & Politics: Organize Your Colleagues First

Guest Article: “Avoid Acting like a Political Campaign,” by Megan Totka

PaulMcCord
There are so many ways to reach a customer base that companies often approach marketing wrong. It is not simply the quantity of messages that count – it is the quality. The next time you get an unwanted and unhelpful political forward in your inbox, vow to do better with your own business messages. The well-thought-out approach will win more confidence than inundation without focus.
Guest Article: “Avoid Acting like a Political Campaign,” by Megan Totka

Executing a Social Media Exit Strategy

TonyObregon
Is it time to move on from some of your social media campaigns and accounts? After all, you want to avoid a social media time suck that drains budget resources.
Executing a Social Media Exit Strategy

What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive!

DVella
There is something to be learned from the social media strategy employed by the marketing team of the hunger games. Early planning was a significant part of the success along with how they enticed engagement.
What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive!

9 Steps for Starting Out as a Social Media Manager

Mark Paddock
As demand grows for Social Media Managers, I'm asked by more and more people, "How can I get in to Social Media Management?" This post outlines the 9 steps that took me from a career I didn't like to becoming a freelance Social Media Manager & Consultant. Hope it's as easy for you to follow...

Social Analytics Deliver the Right Messages to the Right Audience

socialreport
By creating an awareness of how people are responding to our social campaign, we are able to zero in with precision and deliver higher quality message that create a higher quality of response.

Corporate Budgets Start to Flow Toward Social Media

jimtobin