Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

Social Media Crisis

August 18, 2015
A former Australian politician created an anonymous Twitter account to voice his extreme and offensive views, often targeting specific individuals, yet hiding under a cloak of anonymity. But he was found out - another lesson in the potential fallout of abusing online communications mediums.
Former Politician Caught Out on Social Media – A Lesson in Anonymity and Data Tracking | Social Media Today
June 26, 2015
As the saying goes, “you can’t please all people, all of the time”. While this statement is true, the relevance and potential impact of disgruntled customers has been significantly amplified by the advent of social media. Companies have to be prepared to respond to negative comments and negative reviews in a way that satisfies not only the person doing the complaining, but the wider the audience looking on and reading your response.
5 Tips for Dealing with Negativity on Your Social Media Channels | Social Media Today
June 03, 2015
The FIFA scandal has been a reputation crisis unprecedented in its scale and global reach - this infographic looks at the global fallout for sponsors.
FIFA Scandal: Blatter’s Resignation & Social Reaction Across the Globe [Infographic] | Social Media Today
April 08, 2015
Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis – a firm’s CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how well they handled the crisis.
February 08, 2015
NBC Nightly News anchor, Brian Williams has become his own meme over the past 24-hours. What can NBC do to distance themselves from the issue?
November 07, 2014
Planning around internal communication helps keep a social media flashpoint from becoming a crisis.
July 30, 2014
Are you playing Russian Roulette with your social media practices? Maybe it's time for a social media crisis check-up to see if you're engaging in any risky behavior. Here are five red flags to get you started.
August 29, 2013
In a crisis, dissemination of information is a high priority. While social media strategy is vital in business, it is more important in crisis. Here are some principles to follow that will help you figure out how to plan for crisis communications using social media.
May 03, 2013
Large organisations' social media crises have become a daily part of the news. Whether it is an employee going rogue or a hacker taking over a corporate account, a lot of these social media crises can be avoided. Not by extensive (and expensive) security programs or banning the use of social media at work, but just by common sense. Here is a look at two specific social media crises which involved Burger King and HMV.
October 24, 2012
Normally, when an issue of religious censorship bubbles up online, all hell breaks loose. Here's how a student group at Louisiana State University responded to such an event with class and saved the university from a nasty PR mess.