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Social Media Crisis

March 28, 2017
United has been embroiled in another social media crisis - so what could they have done to avoid it? Contributor David Amerland provides his insight.
United Airlines' latest social media failure twists them in knots
November 21, 2016
Here's a quick overview of how to plan for a social media crisis - and why you need to do so.
The Basics on How to Handle A Crisis On Social Media | Social Media Today
October 31, 2016
No brand wants to find themselves caught up in a social media crisis, but every brand needs to be prepared for it.
What to Do in the Face of an Ugly Social Media Crisis | Social Media Today
June 01, 2016
While everyone approaches social media with the best intentions, mistakes can happen, and those mistakes can lead to significant disasters for brand PR. Here are some examples of major social media fails, and what social managers can learn from them.
August 18, 2015
A former Australian politician created an anonymous Twitter account to voice his extreme and offensive views, often targeting specific individuals, yet hiding under a cloak of anonymity. But he was found out - another lesson in the potential fallout of abusing online communications mediums.
Former Politician Caught Out on Social Media – A Lesson in Anonymity and Data Tracking | Social Media Today
June 26, 2015
As the saying goes, “you can’t please all people, all of the time”. While this statement is true, the relevance and potential impact of disgruntled customers has been significantly amplified by the advent of social media. Companies have to be prepared to respond to negative comments and negative reviews in a way that satisfies not only the person doing the complaining, but the wider the audience looking on and reading your response.
5 Tips for Dealing with Negativity on Your Social Media Channels | Social Media Today
June 03, 2015
The FIFA scandal has been a reputation crisis unprecedented in its scale and global reach - this infographic looks at the global fallout for sponsors.
FIFA Scandal: Blatter’s Resignation & Social Reaction Across the Globe [Infographic] | Social Media Today
April 08, 2015
Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis – a firm’s CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how well they handled the crisis.
February 08, 2015
NBC Nightly News anchor, Brian Williams has become his own meme over the past 24-hours. What can NBC do to distance themselves from the issue?
November 07, 2014
Planning around internal communication helps keep a social media flashpoint from becoming a crisis.