Recent Posts

Who Gets the First Call When a Social Media Crisis Hits?

PeterFriedman
Planning around internal communication helps keep a social media flashpoint from becoming a crisis.
Who Gets the First Call When a Social Media Crisis Hits?

How Do You Identify a Social Media Expert?

adhutchinson
As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
How Do You Identify a Social Media Expert?

How to Spot a Social Media "Expert" Who's Full of It

Erica Ayotte
Does the social media "expert" you're hiring truly know their stuff, or are they merely a "guru" or "ninja?" Here's what to watch out for.
How to Spot a Social Media "Expert" Who's Full of It

Blue Collar: The Forgotten Demographic in Social Media

Chris Dessi
As leaders in the digital space (social media specifically) I believe we are under servicing blue collar companies like Steve's. Many of us (Myself included) only want to work with the Geico's of the world. The fatal flaw of this model is that while Geico is great - real innovation always comes from small and nimble companies like Steve's Stone Farm.
Blue Collar: The Forgotten Demographic in Social Media

Social Media Experts: May Not Be Rocket Science But What We Have Here Is a Failure to Launch… a Strong Argument

MIchaelCheek
"I shall not put a company or client into danger of catastrophe because I’m somehow convinced that I have knowledge that doesn’t yet exist because we haven’t been to the moon or even orbited the planet. To pretend to be something I am not and to claim a prize that does not exist yet, I shall not let it stand."

To Hire or Not To Hire Social Media Experts

Dave Higgins
If social media is truly just “another arrow in the quiver of marketing,” then ad agencies wouldn’t exist.

Will the Real Social Media Expert Please Step Forward (Part One)

PhilipCalvert
Philip Calvert is the founder of IFA Life and a regular commentator and speaker on Social Media Marketing.

9 Point Social Media Expert Evaluation

ckieff
Is it possible to measure a social media expert? This post has one (very contentious) suggestion of how you can do that by the numbers.

Where have all the marketing practitioners gone?

JudyShapiro