Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
Does the social media "expert" you're hiring truly know their stuff, or are they merely a "guru" or "ninja?" Here's what to watch out for.
As leaders in the digital space (social media specifically) I believe we are under servicing blue collar companies like Steve's. Many of us (Myself included) only want to work with the Geico's of the world. The fatal flaw of this model is that while Geico is great - real innovation always comes from small and nimble companies like Steve's Stone Farm.
Social Media Experts: May Not Be Rocket Science But What We Have Here Is a Failure to Launch… a Strong Argument
"I shall not put a company or client into danger of catastrophe because I’m somehow convinced that I have knowledge that doesn’t yet exist because we haven’t been to the moon or even orbited the planet. To pretend to be something I am not and to claim a prize that does not exist yet, I shall not let it stand."
If social media is truly just “another arrow in the quiver of marketing,” then ad agencies wouldn’t exist.
Philip Calvert is the founder of IFA Life and a regular commentator and speaker on Social Media Marketing.
Is it possible to measure a social media expert? This post has one (very contentious) suggestion of how you can do that by the numbers.