#SMTLive Schedule

social media expert

November 07, 2014
Planning around internal communication helps keep a social media flashpoint from becoming a crisis.
August 15, 2014
As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
September 13, 2012
Does the social media "expert" you're hiring truly know their stuff, or are they merely a "guru" or "ninja?" Here's what to watch out for.
March 19, 2012
As leaders in the digital space (social media specifically) I believe we are under servicing blue collar companies like Steve's. Many of us (Myself included) only want to work with the Geico's of the world. The fatal flaw of this model is that while Geico is great - real innovation always comes from small and nimble companies like Steve's Stone Farm.
June 06, 2011
"I shall not put a company or client into danger of catastrophe because I’m somehow convinced that I have knowledge that doesn’t yet exist because we haven’t been to the moon or even orbited the planet. To pretend to be something I am not and to claim a prize that does not exist yet, I shall not let it stand."
June 02, 2011
If social media is truly just “another arrow in the quiver of marketing,” then ad agencies wouldn’t exist.
June 02, 2011
Social media experts have been under assault lately. I guess my previous post on the topic didn’t have much influence. To start with, let’s make sure we’re on the same page. An expert is a person who has prolonged or intense experience through practice and education in a particular field. I’m not...
December 29, 2010
Philip Calvert is the founder of IFA Life and a regular commentator and speaker on Social Media Marketing.
November 19, 2010
Is it possible to measure a social media expert? This post has one (very contentious) suggestion of how you can do that by the numbers.
May 10, 2010
Every day I see seminars, books, podcasts, white papers given by social media “experts” and I wonder — what's makes them an expert? When I examine said expert's creds — I typically find this formulaic bio… {Insert Expert name here} is an influential thought leader on Web strategy, interactive...