- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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If there’s one thing social media has proven to the marketing world after all these years, it’s the fact that we have no choice but to use it in order to succeed. Social media has evolved from being a creator of small social spheres designed to keep people in touch into a massively powerful, income-generating tool that enables businesses to become winners in online marketing.
Social business obviously has many benefits, but with its ability to tap into the skills and knowledge of employees, regardless of their official position or grade, it is perhaps worth advocates of it trumpeting its health benefits as well.
With a whopping 600 percent increase in social media roles over the past five years, it’s shouldn’t come as a surprise to hear social media management is a trending career path. The demand for communication-savvy, digitally-forward young professionals spans across all industries. But landing an entry-level social media position requires a lot more than boasting a large following on Twitter.
Is it even possible to work efficiently at home? Apparently, it is. A study by Stanford University found that workers are actually more productive when working from home. According to the study, people had higher work satisfaction when working from home, and their performance increased over 12 percent during a nine month experiment.
Millennials are expressing themselves in a unique way, which is more like Facebook than that of a digital CRV or online resume. Did you know that the average age of a LinkedIn user is 43? It was just a matter of time until a new community arose to cater to Gen-Y.
The social media skills are today among the most demanded qualities on the labor market. This can be considered a good thing by anyone who’s searching for a job, because it opens a truly wide area of different possibilities to enter almost every industry that exists.
For the independent social media manager, restricting your marketing services to companies through online channels is missing a big opportunity. No matter where you live, your biggest potential for gaining new clients is right down the street and under your nose.
Without a doubt, strong social media skills are in high demand. From the job seeker perspective, this is great news, particular considering that the need for a social media presence is strong in practically every industry out there. Here are the top ten ways that the social media savvy can cash in on their expertise.