With over 82 billion page views last year, Reddit is one of the most popular destinations for people to form communities around niche topics- those topics likely include conversations relevant to your business.
If you're not already monitoring your competition, you're probably falling behind the competiti on. In this post, Brett Relander outlines several tools and processes you can use to gain competitive insight.
In case you're not totally convinced yet, social media listening is an imperative for your social strategy. Listening makes people feel heard and acknowledged, helps gain better understanding of your customers, uncovers new opportunities, contributes to future product planning, and more. The good news is, listening in to social networks like Twitter has been getting smarter and smarter - the challenging part is that it's also been changing so quickly. We know it might be hard to keep up and we know how to use listening tools properly, so, we've broken down 16 awesome Advanced Search Queries on Twitter, and why they're helpful.
With increasing pressure on marketing budgets, the success of every campaign becomes crucial. Social media monitoring can help marketing departments manage a variety of tasks related to the planning, execution and measurement of campaigns. Talkwalker has developed a new guide, focussing on the key elements of customer needs, campaign evolution and reporting - here are the key elements.
The latest in Social Media Today's Best Thinker webinar series was on the to pic 'Way Beyond Listening: Integrating Listening Into Your Platform for ROI' . This webinar, sponsored by Synthesio, featured Brian Melinat, Director of Marketing Analytics at Dell, Kristine Vick, Principal in the Digital and Content team at SAS, and Ben Lapidus, Senior Sales Engineer at Synthesio .