Today it’s a bit trickier – there’s more competition out there than ever before and people are paying less attention to your brand’s messages. The best way to get customers to pay attention and to help your brand stand out from the crowd is to develop the right habits. Here are seven habits of highly effective social media managers:
A team at Socialcast surveyed social media managers about their daily routines and compiled their daily tasks and activities into one helpful infographic . Here we can see the typical demands of a social media marketer as well as a rough outline of how these hardworking individuals are handling the pressure. Five hours of sleep, power lunches? All for a salary, in New York at least, of about 60k.
When I first started blogging and a supporting social media for it, I made tons of mistakes. Once I even accidentally posted a cat article to my company’s corporate Facebook page that has nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.
What does it take to be a great social media marketer? What kind of personality? What kind of attitude? Being a good social media marketer is a lot like being a good friend. You’ve got to listen and try to anticipate the needs of others. You need to ask questions and build relationships. You need to share the work of experts and help make connections between people who might be able to help each other.
Most of us true social media pros have little things that really make our skin crawl or make us want to jump and scream with excitement, but for various reasons, never muster a word about it. That’s about to change. Here are 10 true confessions of social media pros that we are too reluctant to say.
Facebook knows that like predecessors Google and Amazon they must expand beyond their core product offering to solidify their business for the long haul. The next big opportunity for Facebook is likely to be the Facebook Audience Network (FAN).