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social media marketing

July 28, 2017
A prominent social media display can provide various benefits. Here's an overview of how you can use them, and the questions to ask before making such a purchase.
July 27, 2017
This infographic details the most effective B2B and B2C strategies, and how they can learn from one another.
B2B vs B2C: The Different Marketing Strategies [Infographic]
July 27, 2017
GlobalWebIndex has released a new report on social media behaviors, and what users are looking for.
Top 10 Reasons for Using Social Media [Study] | Social Media Today
July 26, 2017
This all-in-one cheat sheet on social media ad options outlines the range of ad types available on Facebook, Instagram and Twitter
Social Media Ad Platforms Cheat Sheet [Infographic] | Social Media Today
July 26, 2017
In a new podcast, Pam Moore looks at the importance of developing an integrated, focused digital marketing plan.
Why You Need an Integrated Digital Marketing and Social Media Plan [Podcast] | Social Media Today
July 26, 2017
With so many social platforms now available, it's important to maximize your opportunities across multiple networks.
social media strategy
July 25, 2017
Here's a four stage process for building an Instagram following, from creating a profile to gaining more followers to posting.
A 4-Step Process for Building Your Instagram Presence | Social Media Today
July 23, 2017
Do the work, deliver the goods, and earn the right to ask someone to become a customer.
July 20, 2017
Recent research from Sprout Social highlighted some key user response trends for brands to be aware of in social.
A Data-Driven Look at What Consumers Want From Brands on Social Media | Social Media Today
July 19, 2017
Expanding your business into international markets broadens the range of data you need to track to optimize your performance.
Building a Social Media Monitoring Strategy for Your International Brand | Social Media Today