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social media marketing

November 21, 2015
Snapchat is one of the hottest new social platforms, with many marketers looking to tap into the apps hold on the Millennial audience. But how do you actually use it? Deanna Zaucha offers a quick guide.
You Voted: The Small Business Beginner’s Guide to Snapchat | Social Media Today
November 19, 2015
Because the holidays are a time for gift-giving and thinking about others, it would also be a nice gesture for your company to do something charitable to end the year. The company can make a donation to an organization, and maybe match donations from customers, or at least let them know how much you’re contributing and make it easy for them to donate as well. For example, detergent company Dawn could make a generous donation of their product to a wildlife group, since they have a history of helping these organizations use the soap to clean animals affected by oil spills. Corporate giving also brings awareness to the organizations that they support.
November 19, 2015
The goal for smart digital marketers should be to build a platform that helps you achieve defined and measurable business and marketing goals in the most efficient way and with the highest ROI possible - discoverability plays a big part in that process.
7 Tips to Create Discoverable Content Google, Humans and Social Networks will Love | Social Media Today
November 18, 2015
If you’re a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it’s Facebook, Twitter, or LinkedIn, your audience is on social media and you should be too. Setting up your accounts and maintaining them can seem like an intimidating task at first, but with these 6 tips you’ll be a master in no time.
November 17, 2015
Social media sites are where consumers are investing more and more time and energy, which is also the reason that they’re one of the most profitable mediums for advertising. SalesForce has put together an infographic which outlines some of the reasons why social media is taking up a leading role in modern marketing tactics.
4 Reasons Social Ads Beat Traditional Commercials [Infographic] | Social Media Today
November 15, 2015
Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.
Role of Social Media Marketing in Business
November 14, 2015
Toys“R”Us is one of the biggest and most recognizable toy retailers in the world – even reading the name or seeing the logo inspires excitement in the hearts of kids and adults alike. But given the ever-evolving attentions of their target market, Toys“R”Us has to move quickly to keep with trends. As such, the company’s made social media a key element of their marketing and outreach efforts to ensure they’re meeting their audience where they interact, utilizing a range of fresh, engaging content.
Big Brand Theory: Toys“R”Us Uses Snapchat to Expand Audience Reach | Social Media Today
November 12, 2015
After two kids and six years of “just running,” Sally Bergesen was ready to run competitively once more. But, a quick trip to the store to gear up ended in disappointment: Everything was either too poofy, too baggy, too high-waisted, or completely wrong in the color department. Frustrated with the lack of quality (and cute) running gear available to women, Sally created Oiselle.
November 11, 2015
There's always room to make your social media marketing strategy more human, and that's exactly what you'll need to to to reach a group of Millennials on the verge of quitting this holiday season - here are a few ways you can do just that.
How to Survive a Skeptical Millennial Market this Holiday Season | Social Media Today
November 11, 2015
When a company rebrands, the ramifications are felt throughout the enterprise. Six months after the relaunch of the 3M brand, Carlos Abler, Content Marketing Strategy Leader, and Christian Plewacki, Social Media Strategist, discussed the changes they’re leading at 3M subsequent to the global giant’...