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social media marketing

February 02, 2016
This list of 10 bad social media marketing decisions is meant to prepare you for the biggest mistakes users make, giving you alternative actions to take to avoid them.
The 10 Worst Social Media Marketing Decisions and What to Do Instead | Social Media Today
January 31, 2016
While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.
January 21, 2016
In a new episode of The Social Zoom Factor podcast, Pam Moore discusses ways to get wider company buy-in into social media planning and execution.
10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now | Social Media Today
January 20, 2016
For startups it can often be difficult to know where to begin when it comes to social media marketing. With so many different platforms, combined with seemingly endless rule changes, it' s little wonder that many star tup s feel it's too challenging to launch a social media marketing campaign.
Social Media for Startups | Social Media Today
January 17, 2016
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size business in any field. And its advantages are huge.
January 15, 2016
Before contacting a social media agency for help, brands need to first answer some foundational questions about their business, team and goals in order to know what they need, what their strengths and weaknesses are, and where they require the agency's help.
10 Questions You Must Answer Before Hiring a Social Media Agency in 2016 | Social Media Today
January 12, 2016
Do you Snapchat ? If not, you are definitely missing out on one of social media’s biggest success stories. In this post, renowned social media strategist and author Bryan Kramer looks at how to succeed via snap.
How to Build and Grow Your Snapchat Community | Social Media Today
January 06, 2016
While v anity metrics aren’t necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.
4 Tips for Measuring the Value of Social Media | Social Media Today
January 06, 2016
2015 was a big year for social media, and 2016 is shaping up as being even bigger. To help you kick off the new year on a high note, here are five do's and don'ts for your social marketing efforts.
January 05, 2016
What are the key social media marketing trends to keep an eye on? According to this infographic from Morrison Foerster , one of the key areas of focus will be improving engagement, as the numbers show that while brands have continued to up their social media marketing spend, engagement with brands on most platforms has actually declined.
The Social Media Marketing State of Play [Infographic] | Social Media Today