You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
As we're all unavoidably aware, the social media landscape is constantly changing. This year, we’ve seen the rise of live-streaming, the decline of Google+ and the explosive growth of Snapchat, just to name a few – and that’s just from the first six months. In order to get an idea of the latest important trends and changes, we asked three social thought leaders for their perspectives.
As digital marketers there' s much we can learn from the story of Goldilocks. We need to build a digital platform that' s inviting, that provide s value and makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel welcome and invite them to come back for more.
Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense? Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?
U sing social media to promote your business can be one of the lowest cost channels in your marketing toolbox. But realizing business benefit demands that you have a plan - h ere are the key steps to take in devising an impactful social media strategy:
In operation since last year, Facebook’s IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.
How do you play a game on Instagram ? It’s just images and captions, there’s no way of doing the things you need to do to play a game, right? You’d think so, but as part of a new promotion for Adult Swim cartoon “Rick and Morty”, design agency Ca r rot has launched an interactive game, played entirely within Instagram , through which users can follow quests across 80 linked Instagram accounts to find secret collectibles in order to get access to exclusive content.
With Instagram, as with any social media platform, if you don’t follow a few simple rules, you could find that you are wasting money and time on it. Here's a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.
Are you wondering how to make a real impact on social media? Social media is a great way of selling your products or services, especially if you know how to get people engaged and excited. It takes a lot of hard work, but the results are spectacular if you go about it the right way.
In t he latest Pew Research report , analysts have looked at how parents use social media channels, providing a wide range of insights into what platforms they use, how they use them and who they’re connecting with. The report provides some great data on how social channels are being utilized by parents, insights that can help marketers better understand and focus their advertising efforts to this demographic set.
Social Media Marketing is a contemporary field and it is necessary for any kind of business. New social media websites and tools appear on a regular basis. In these conditions, efficient agents have to always stay online and create campaigns for target audiences. Luckily for them, digital marketing benefits from valuable resources are meant to ease the process. Here, we have presented 15 extremely useful online resources for helping marketers keep up-to-date with the recent trends and tendencies in the media marketing world.