Recent Posts

Keeping Up with the Furious Pace of Social Media Change

markwschaefer
Let’s be honest. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect, and this is an issue on a lot of people’s minds. If you are a business professional, however, you really have no choice but to run in this race. Here are seven ideas to help you stay calm and carry on.
Keeping Up with the Furious Pace of Social Media Change

New Social Media Commerce Tools Will Have Bigger Role in 2015

Daniel Green
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.
New Social Media Commerce Tools Will Have Bigger Role in 2015

12 Big Changes In Social Media This November

meloniedodaro
There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.
12 Big Changes In Social Media This November

7 Key Social Media Mistakes to Avoid

Sofie De Beule
Used the wrong way, social media can have a negative impact on your business. One little error can set your brand's reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?
7 Key Social Media Mistakes to Avoid

What Small Businesses Need to Know About Social Media Marketing

BrettRelander
Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience.
What Small Businesses Need to Know About Social Media Marketing

Is Social Media Marketing Still Relevant?

BernieBorges
As buzzwords go, “social media marketing” bugs me. Think about it. Do you want to be marketed to on social media? We connect to people on social media. We want to engage with people.
Is Social Media Marketing Still Relevant?

Why Brands Should Stop Idolizing Oreo's Social Media Strategy

RohitBhargava
For all the kudos that the Oreo brand gets for its social media efforts, there is one thing that seems certain about the #OreoLab campaign: you won’t find any sign of its existence a month or two from now.
Why Brands Should Stop Idolizing Oreo's Social Media Strategy

Why Giving Away a Free Month of Social Media Marketing Won't Work

memktgservices
I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post. Excuse me while I laugh hysterically.
Why Giving Away a Free Month of Social Media Marketing Won't Work

12 Essential Elements of a Social Media Marketing Strategy

PamDyer
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
12 Essential Elements of a Social Media Marketing Strategy

13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

Jeremy Taylor
Social media and email are two of the most popular and effective digital marketing strategies, but both are much more effective when used as part of an integrating marketing campaign. A new infographic offers 13 expert tips on how to create campaigns that run across both social media and email.
13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]