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For startups it can often be difficult to know where to begin when it comes to social media marketing. With so many different platforms, combined with seemingly endless rule changes, it' s little wonder that many star tup s feel it's too challenging to launch a social media marketing campaign.
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size business in any field. And its advantages are huge.
Before contacting a social media agency for help, brands need to first answer some foundational questions about their business, team and goals in order to know what they need, what their strengths and weaknesses are, and where they require the agency's help.
Do you Snapchat ? If not, you are definitely missing out on one of social media’s biggest success stories. In this post, renowned social media strategist and author Bryan Kramer looks at how to succeed via snap.
While v anity metrics aren’t necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.
What are the key social media marketing trends to keep an eye on? According to this infographic from Morrison Foerster , one of the key areas of focus will be improving engagement, as the numbers show that while brands have continued to up their social media marketing spend, engagement with brands on most platforms has actually declined.