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social media marketing

September 03, 2015
As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
The 3 Cs of Social Selling Success | Social Media Today
September 03, 2015
In a new episode of the Social Zoom Factor podcast, Pam Moore discusses the best tactics to use in digital marketing to win customers, sales and advocates, while also highlighting some of the more spammy, self-promotional tactics to avoid.
10 Tips to Increase Online Sales by Inspiring, Educating & Helping Customers Buy From You | Social Media Today
September 02, 2015
Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?
How to Increase Conversion Rates Without Touching A Landing Page | Social Media Today
August 31, 2015
Ever wonder why companies jump in to advertise on new social media platforms before it has been established that they are going to be viable? Do you worry (or hope) that TV advertising will be completely replaced by social media marketing?
August 31, 2015
Social media marketing success is all a matter of mathematics. It’s a numbers game, and as such you can more or less predict the outcome, given that you do the right things and take the correct course of actions. It’s important that you understand this because it means that you can actually drive business using social media as long as your objectives are clear. If, say, you are selling a product that costs $100 and you wanted to generate a million dollars in revenue, you can be quite confident you can attain this goal by hitting the prescribed numbers.
August 29, 2015
In today’s infographic from Express Writers, we’re taking a look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself.
The Science Behind the Most Successful Social Media Sharers [Infographic] | Social Media Today
August 28, 2015
For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is the M illenial market. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters.
Everything You Need to Know About Snapchat Geofilters | Social Media Today
August 26, 2015
Upo n first glance, Twitter followings and Amish craftsmen appear to have very little in common - p utting them in the same sentence may even sound ludicrous . But, crazy as it sounds, the Amish way of life can actually offer a number of valuable insights into how you can jump-start your Twitter growth.
5 Ways the Amish Can Jump-Start Your Twitter Following
August 24, 2015
A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement. Yet, 60% of small businesses reported no return on investment for their social media marketing.
August 22, 2015
There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works | Social Media Today