Snickers has created a new 'Hungerithm' which uses social media sentiment to determine whether the price rises or falls for a Snickers bar - the angrier the web is, the lower the price, as people likely need them more.
Omnichannel marketing is the latest marketing trend, but one that can be hard to get your head around. In this post, contributor Caitie Gonzalez breaks down the key elements of a successful omnichannel strategy.
One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. Here's how to start setting your social media KPIs and how we do it at Harvard Medical School.
Snapchat is in a league of it's own, in regards to how best to utilize and build a following on the network. The best way to learn how to Snap is to take some notes from the best - here are 11 accounts to follow to up your Snapchat game.