You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
Over the years, I’ve loved and watched Twitter’s growth. Twitter has been through its ups and downs. While in the lowest bottoms of its stock price, a new exodus of top executives, like its recent COO “leaving” the company is fueling the debate of Twitter struggling to grow users and keeping them.
These days, webmasters have to invest a considerable amount of time, money and energy in the right optimization tactics to stay in Google’s good graces, including correct SEO writing. If this is your case, good news – we’ve got some useful information for you to share in this blog.
Social media is a key component of success in today’s world, and the majority of businesses are now investing a huge amount of time and money in order to thrive in this environment. Mistakes will be made when it comes to social media, but here are the major ones to avoid.
With the way online marketing has changed, the way businesses advertise also has to change. The hard selling “buy this now” through social media will no longer work. Unless you show an interest in what your customers want, your customers won’t buy.
Recruiters pan across and rummage several social media platforms to look for the profiles of job candidates before they make a hiring decision. But how do they know they have chosen the ideal candidate and rightfully dismissed the wrong ones?
There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media.
With the popularity that social media sites are gaining and their increased usage, it is becoming quite hard to separate personal and professional lives. It has become quite a common habit to share everything we experience through social media sites.
Ok let’s face it everyone can make a mistake, when was the last time you made a mistake…come on be honest. Its not the mistake that counts, it’s what you do about it that defines your brand. Never hide from your mistakes, they will catch up with you, believe me.
Don't ignore complaints. Do you take the ostrich approach when someone complains about your services on Twitter? Sticking your head in the sand won't make their tweet go away, it will only portray your business in a very bad light. Reply to them, try to solve their issue - if you can't, put them in touch with someone who can.