Social media is a sensitive little beast, and campaigns are even more sensitive. Once you announce a series of social events and content, you’re subject to scrutiny both internal and external. Once any part of the campaign is tied directly to money the campaign becomes even more vulnerable. Use the...
Social media has changed the landscape of our communication. Since it’s inception, it has evolved into a myriad of platforms. This has created ample opportunities for marketers and business owners. However, it can also result in frustration for someone who doesn’t have the right social media strategy in place. This post will teach you how to create social media content to drive ROI.
Executive “Weiner problems” and stupidity have wide ranging impacts. Shareholders react badly if they feel the executive is distracted or that the executive has integrity issues. The impact of stupidity is wide ranging – legal action, broken marriages, embarrassment and falling stock prices. The obvious conclusion and take away for executives – keep your zipper closed (no matter how awesome you think it looks on camera) or stick with a camera-less flip-phone.
Who you are plays a big role in what you can, and cannot, get away with on social media. This past weekend, Judy Mozes , the wife of Israeli Interior Minister, tweeted a racist joke about President Obama. The tweet caused uproar across Twitter and across both countries. People objected to both the racism of the tweet and the potential damage it could do to US-Israeli relations. Mozes’ tweet and the reaction to it highlight several potential social media pitfalls.
There are hundreds of articles promoting what you should include in your social media strategy, with tips, tricks, and hacks for you to adopt. But what about the things that you shouldn't be doing? The most common tactics are the most ineffective and could be damaging your brand significantly.
Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
Over the years, I’ve loved and watched Twitter’s growth. Twitter has been through its ups and downs. While in the lowest bottoms of its stock price, a new exodus of top executives, like its recent COO “leaving” the company is fueling the debate of Twitter struggling to grow users and keeping them.