Often times, social media can become a time consuming challenge. If your business is in the start up phase, then you might not have the resources to delegate your social media tasks. But deep down inside, we are all aware of the power of social media. It’s not something that should be treated as a trivial aspect of your business. If your goal is to build a sustainable web presence, then you need to figure out a way to optimize your social media campaigns. This is how to do it.
Marketing is sometimes a hard investment to swallow, and the idea of using an intern may seem lucrative. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
It wasn't so long ago that social media was a completely new thing. Four years ago, many people didn’t know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world by storm.
Every once in a while you run across a spectacular social media idea only to find that it was hatched in a completely different sector. You may be small business and the case study is about health care. You can apply a few simple tactics that can transfer that rock star idea to your brand. Just be the chameleon.
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.
In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest , we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube . This infographic will share some of the best tips from Beyond the Big 3 to...
It’s very likely that anyone in the social media field has heard the phrase “social media is not a sprint but a marathon.” As I continue to learn more and more about the social media market and as my client load grows, I realize more than ever that this statement is one hundred percent true.
As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter. I’m not talking about the big consumer brands...