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social media strategies

August 31, 2014
Marketing is sometimes a hard investment to swallow, and the idea of using an intern may seem lucrative. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
June 20, 2014
It wasn't so long ago that social media was a completely new thing. Four years ago, many people didn’t know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world by storm.
January 20, 2014
Every once in a while you run across a spectacular social media idea only to find that it was hatched in a completely different sector. You may be small business and the case study is about health care. You can apply a few simple tactics that can transfer that rock star idea to your brand. Just be the chameleon.
December 14, 2013
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.
July 03, 2012
In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest , we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube . This infographic will share some of the best tips from Beyond the Big 3 to...
June 15, 2012
Do brands need a big budget for a successful social media presence? NO! Just the ability to respond to both good comments and negative criticism in a timely and welcoming manner.
January 22, 2012
It’s very likely that anyone in the social media field has heard the phrase “social media is not a sprint but a marathon.” As I continue to learn more and more about the social media market and as my client load grows, I realize more than ever that this statement is one hundred percent true.
August 12, 2011
"Want to know how to sharpen your online listening skills? Welcome to our three-part blog series covering the basics of online listening, coupled with the most frequently asked questions."
September 16, 2010
As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter. I’m not talking about the big consumer brands...
July 21, 2009
When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have been used interchangeably quite a bit...

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