To maximize your social media efforts and truly be effective, a plan is a must. If you don't have a written social strategy, you're far from alone, and if you do, it’s a good idea to revisit it regularly. The following are some of the key takeaways I came away with after having gone through the process of creating a strategy.
While it can be easy to succumb to the allure of social media metrics, marketers need a defined goal and strategy in place to ensure you ’re progressing towards actual business goals, as opposed to inflating you r social numbers. Here are three core steps towards establishing a foundation for your efforts.