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social media strategies

March 08, 2016
To maximize your social media efforts and truly be effective, a plan is a must. If you don't have a written social strategy, you're far from alone, and if you do, it’s a good idea to revisit it regularly. The following are some of the key takeaways I came away with after having gone through the process of creating a strategy.
March 04, 2016
While it can be easy to succumb to the allure of social media metrics, marketers need a defined goal and strategy in place to ensure you ’re progressing towards actual business goals, as opposed to inflating you r social numbers. Here are three core steps towards establishing a foundation for your efforts.
The 3 Critical Elements of Social Media Marketing (and How to Action Them) | Social Media Today
February 26, 2016
Evolving your social media marketing strategy is important - j ust sticking with what you've always done could be a mistake because, as you know, things are changing all the time and you need to keep up. Here are three ideas to try.
3 Social Media Marketing Strategies To Try In 2016 | Social Media Today
September 19, 2015
Often times, social media can become a time consuming challenge. If your business is in the start up phase, then you might not have the resources to delegate your social media tasks. But deep down inside, we are all aware of the power of social media. It’s not something that should be treated as a trivial aspect of your business. If your goal is to build a sustainable web presence, then you need to figure out a way to optimize your social media campaigns. This is how to do it.
3 Simple Strategies To Double Your Social Media Results
August 31, 2014
Marketing is sometimes a hard investment to swallow, and the idea of using an intern may seem lucrative. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
June 20, 2014
It wasn't so long ago that social media was a completely new thing. Four years ago, many people didn’t know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world by storm.
January 20, 2014
Every once in a while you run across a spectacular social media idea only to find that it was hatched in a completely different sector. You may be small business and the case study is about health care. You can apply a few simple tactics that can transfer that rock star idea to your brand. Just be the chameleon.
December 14, 2013
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.
July 03, 2012
In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest , we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube . This infographic will share some of the best tips from Beyond the Big 3 to...
June 15, 2012
Do brands need a big budget for a successful social media presence? NO! Just the ability to respond to both good comments and negative criticism in a timely and welcoming manner.