To maximize your social media efforts and truly be effective, a plan is a must. If you don't have a written social strategy, you're far from alone, and if you do, it’s a good idea to revisit it regularly. The following are some of the key takeaways I came away with after having gone through the process of creating a strategy.
While it can be easy to succumb to the allure of social media metrics, marketers need a defined goal and strategy in place to ensure you ’re progressing towards actual business goals, as opposed to inflating you r social numbers. Here are three core steps towards establishing a foundation for your efforts.
Evolving your social media marketing strategy is important - j ust sticking with what you've always done could be a mistake because, as you know, things are changing all the time and you need to keep up. Here are three ideas to try.
Often times, social media can become a time consuming challenge. If your business is in the start up phase, then you might not have the resources to delegate your social media tasks. But deep down inside, we are all aware of the power of social media. It’s not something that should be treated as a trivial aspect of your business. If your goal is to build a sustainable web presence, then you need to figure out a way to optimize your social media campaigns. This is how to do it.
Marketing is sometimes a hard investment to swallow, and the idea of using an intern may seem lucrative. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
It wasn't so long ago that social media was a completely new thing. Four years ago, many people didn’t know what social media was let alone the effect it would have on all of our lives. It was an exciting interactive medium which suddenly took the world by storm.