Just as actors use their understanding of what motivates their characters to shape their performances, social media managers should use an understanding of their fans' motivations to shape their posts in order to increase engagement.
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers. Learn how to set your business up for social media success, which is an excellent way to stay motivated and keep the inspiration coming.
Move over guest blog; the future of online marketing is all about video. In this post, we explore 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy.
Given how much people love their pets, and their predominance in social media content, it is no wonder that pet retailers are battling it out on the major social networks for the hearts and minds of their customers. A careful study of the performance of six merchants, ranging from PetCo to Barkbox, reveals a clear winner in terms of engagement.
Lia Vakoutis, head of digital strategy at adidas America, joined me in an interview to discuss the brand's approach to social media. Like many sportswear manufacturers, the social media audience can be quite diverse. A died-in-the-wool soccer fan is not likely to be interested in your content on golf. adidas has, as a result, developed many different pages to address the different audiences.
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
In my work with large companies one question arises consistently: Who should we be watching? Who are the companies to watch and benchmark our social media metrics against? A common mistake brands have with their social media strategy and competitive analysis, is keeping an eye on the wrong companies--because your greatest insight does not always come from your direct competitors.