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Over 46 percent of the Earth’s population uses the Internet. Today, a lion’s share of that Internet usage is done through social media networks. As such, marketing campaigns must have a social media component to succeed. However, despite this, many social media marketing campaigns fail. With this in mind, here are seven tips that can give your company’s social media strategy a serious boost.
Do you suffer from pie in the sky delusions when it comes to setting goals for your social media marketing campaign? A defined strategy is important in your social media marketing efforts - here's some notes on planning your social media activities.
After writing out all the steps and goals for your social media activity, you implement your new strategy. But how can you measure the results? Read on to see what can help you determine whether your social media strategy is reaping any benefits.
Social media continues to evolve into a fundamental tool for most business owners. If you aren't leveraging certain social media platforms in your marketing, then you are missing out on an opportunity to build your email list. This post will share 5 strategies that will help you convert your followers into qualified prospects.
Particularly when it comes to the whirlpool that is social media, having a clear strategy in place is essential. Without one, you’ll flounder. And even worse, due to social media’s unrestricted nature, everyone will be able to see you floundering.
Being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales. H owever, many companies still have a social presence for the sole purpose of just “being there” and fail to use these channels to generate measurable results that align with their business goals.
For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.
It is essential that businesses make the most out of their social media offerings. Whether it is Twitter, Facebook or LinkedIn; these sources can provide a useful outlet for sales as well as customer feedback. However, if you are not making the most out of them this can cause significant hindrances and you may have to review your social media use and the ways in which your business can refresh your social media strategy. Are you getting the most out of your social media?
Just as actors use their understanding of what motivates their characters to shape their performances, social media managers should use an understanding of their fans' motivations to shape their posts in order to increase engagement.
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.