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social media strategy
6 Essential Steps for Creating a Social Media Strategy
In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its social media efforts, it is crucial that you build a strategy that ties back to your overall business goals. Whether you’re a social media...
For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.
It is essential that businesses make the most out of their social media offerings. Whether it is Twitter, Facebook or LinkedIn; these sources can provide a useful outlet for sales as well as customer feedback. However, if you are not making the most out of them this can cause significant hindrances and you may have to review your social media use and the ways in which your business can refresh your social media strategy. Are you getting the most out of your social media?
Just as actors use their understanding of what motivates their characters to shape their performances, social media managers should use an understanding of their fans' motivations to shape their posts in order to increase engagement.
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers. Learn how to set your business up for social media success, which is an excellent way to stay motivated and keep the inspiration coming.
Move over guest blog; the future of online marketing is all about video. In this post, we explore 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy.
Given how much people love their pets, and their predominance in social media content, it is no wonder that pet retailers are battling it out on the major social networks for the hearts and minds of their customers. A careful study of the performance of six merchants, ranging from PetCo to Barkbox, reveals a clear winner in terms of engagement.
Lia Vakoutis, head of digital strategy at adidas America, joined me in an interview to discuss the brand's approach to social media. Like many sportswear manufacturers, the social media audience can be quite diverse. A died-in-the-wool soccer fan is not likely to be interested in your content on golf. adidas has, as a result, developed many different pages to address the different audiences.