Recent Posts

Why Your Social Media Metrics Are Changing [INFOGRAPHIC]

kierastein
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
Why Your Social Media Metrics Are Changing [INFOGRAPHIC]

How to Stay Motivated and Inspired in Your Social Media Efforts

Bernadette Coleman
From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers. Learn how to set your business up for social media success, which is an excellent way to stay motivated and keep the inspiration coming.
How to Stay Motivated and Inspired in Your Social Media Efforts

6 Reasons Your Social Media Strategy Needs Video

cremograph
Move over guest blog; the future of online marketing is all about video. In this post, we explore 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy.
6 Reasons Your Social Media Strategy Needs Video

Achieve Your Social Media Goals with the Posting Playbook [INFOGRAPHIC]

smatista
Still trying to figure out a winning social media posting strategy? Check out Pagemodo's Post Playbook for tips on how to achieve your social media marketing goals!
Achieve Your Social Media Goals with the Posting Playbook [INFOGRAPHIC]

Which Pet Retailer Is Winning on Social?

dneisser
Given how much people love their pets, and their predominance in social media content, it is no wonder that pet retailers are battling it out on the major social networks for the hearts and minds of their customers. A careful study of the performance of six merchants, ranging from PetCo to Barkbox, reveals a clear winner in terms of engagement.
Which Pet Retailer Is Winning on Social?

The Big Brand Theory: adidas Inspires Action

RicDragon
Lia Vakoutis, head of digital strategy at adidas America, joined me in an interview to discuss the brand's approach to social media. Like many sportswear manufacturers, the social media audience can be quite diverse. A died-in-the-wool soccer fan is not likely to be interested in your content on golf. adidas has, as a result, developed many different pages to address the different audiences.
The Big Brand Theory: adidas Inspires Action

10 Google+ Tips

Isra Garcia
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
10 Google+ Tips

Social Benchmarking for the Rest of Us

ValeriaKholostenko
In my work with large companies one question arises consistently: Who should we be watching? Who are the companies to watch and benchmark our social media metrics against? A common mistake brands have with their social media strategy and competitive analysis, is keeping an eye on the wrong companies--because your greatest insight does not always come from your direct competitors.
Social Benchmarking for the Rest of Us

Has Your Social Media Strategy Become Stale?

Evan LePage
Make sure your social media strategy hasn’t gone stale. Ask yourself these questions when thinking about your social media strategy.
Has Your Social Media Strategy Become Stale?

6 Steps to Creating Your Social Media Strategy [INFOGRAPHIC]

Chad Egeland
One of the questions that I hear asked a lot when it comes to social media is: How does my business create a social media strategy? This is an important question to ask. As I currently see it there are six steps you should take in order to come up with a winning social strategy that your organization can follow to find success.
6 Steps to Creating Your Social Media Strategy [INFOGRAPHIC]