Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
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Given how much people love their pets, and their predominance in social media content, it is no wonder that pet retailers are battling it out on the major social networks for the hearts and minds of their customers. A careful study of the performance of six merchants, ranging from PetCo to Barkbox, reveals a clear winner in terms of engagement.
Lia Vakoutis, head of digital strategy at adidas America, joined me in an interview to discuss the brand's approach to social media. Like many sportswear manufacturers, the social media audience can be quite diverse. A died-in-the-wool soccer fan is not likely to be interested in your content on golf. adidas has, as a result, developed many different pages to address the different audiences.
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
In my work with large companies one question arises consistently: Who should we be watching? Who are the companies to watch and benchmark our social media metrics against? A common mistake brands have with their social media strategy and competitive analysis, is keeping an eye on the wrong companies--because your greatest insight does not always come from your direct competitors.
Make sure your social media strategy hasn’t gone stale. Ask yourself these questions when thinking about your social media strategy.
One of the questions that I hear asked a lot when it comes to social media is: How does my business create a social media strategy? This is an important question to ask. As I currently see it there are six steps you should take in order to come up with a winning social strategy that your organization can follow to find success.
There are a lot of Twitter chats out there and they're more popular than ever. While it is great to engage with others, it is important to be good Twitter citizens which means using proper social media etiquette, respecting one another and ensuring everyone has a good time.
Inbound marketing revolutionizes everything we’ve learned about marketing. Companies are no longer forced to rely on exorbitantly expensive hit and miss TV, radio, and billboard ads. We aren’t bound by cold calls and tons of low quality leads. We can now know our customer better than ever, and give them exactly what they’re looking for.
Just because you're 'doing' social, doesn't mean that you're doing it well, and now we know it. Every social media manager should have a strategy in which to follow to ensure that they’re creating meaningful conversations and can present value.
Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age.