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social media strategy

The Smart Social Report: Volume One

Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of the list of questions: "How can I use the flood of social data that's out there to strengthen my company?" The first edition of the Smart Social...

6 Essential Steps for Creating a Social Media Strategy

In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its social media efforts, it is crucial that you build a strategy that ties back to your overall business goals. Whether you’re a social media...
April 27, 2015
For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.
social media and youth
February 28, 2015
It is essential that businesses make the most out of their social media offerings. Whether it is Twitter, Facebook or LinkedIn; these sources can provide a useful outlet for sales as well as customer feedback. However, if you are not making the most out of them this can cause significant hindrances and you may have to review your social media use and the ways in which your business can refresh your social media strategy. Are you getting the most out of your social media?
February 03, 2015
Just as actors use their understanding of what motivates their characters to shape their performances, social media managers should use an understanding of their fans' motivations to shape their posts in order to increase engagement.
January 21, 2015
As social media marketers, numbers are at the heart of what we do. While it’s easy to simply record our growth and engagement numbers on a monthly basis, then send our spreadsheets up to the executives with a big smile, our job doesn’t end there. Social media, at its heart, is a story-telling mechanism. And we need to use the metrics we have at our fingertips to tell stories about our brand.
January 16, 2015
From multi-million corporations to home owned businesses, everyone is taking advantage of social media to improve their business and understand the habits of their customers. Learn how to set your business up for social media success, which is an excellent way to stay motivated and keep the inspiration coming.
October 31, 2014
Move over guest blog; the future of online marketing is all about video. In this post, we explore 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy.
October 11, 2014
Still trying to figure out a winning social media posting strategy? Check out Pagemodo's Post Playbook for tips on how to achieve your social media marketing goals!
September 08, 2014
Given how much people love their pets, and their predominance in social media content, it is no wonder that pet retailers are battling it out on the major social networks for the hearts and minds of their customers. A careful study of the performance of six merchants, ranging from PetCo to Barkbox, reveals a clear winner in terms of engagement.
pet retailers