As internet savvy consumers scour the internet for #BlackFriday deals in the days before stores open for the shopping frenzy, whether you’re a retail brand or a small business, here are 5 helpful tips to help you win Black Friday on social media.
For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!
Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.
Rewarding your audience is an excellent way of demonstrating you care for them and you appreciate the vital role they play in your success. Though it may seem obvious, acknowledge them! Here are some ideas that may help you reward your audience so they continue to feel appreciated.
Every person who works in social media, content marketing, digital marketing, whatever you want to call it, has published their version of top social media tips. I did a few years back. As we get more seasoned in social media, our opinions change in regards of what we suggest. Of course platform changes have a lot to do with that as well.
While on my latest fishing excursion to our local Old Man River in hopes of landing a 10+ lb Pike I began to think about the parallels between my day job in social media and my love of fishing. This isn’t as crazy as it seems and I promise you I can tie the two together.
The truth is, whether the question about Facebook advertising is asked directly or it's the answer to another question, I often find myself explaining the basics of Facebook Ads. If you’ve wondered about how to set up a Facebook Ads campaign, there are 13 steps in this post to get you started.
Anyone can become involved in live-tweeting – as William Shatner showed recently – and it’s easy to see why. Live-tweeting has an addictive nature that's hard to overlook. However, are you certain that you are making the most out of this as possible?
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.
We’ve all had that moment when you’re out of ideas. You’ve written about interesting topics and covered content that your fans are interested in but sometimes you just hit (what I like to call) the “Social Media Writers Block.”