#SMTLive Schedule

social organization

January 15, 2015
The question of obsolescence is one many professional services experts have to face. Automated investment services, “robo-advice”, overseas outsourcing, and online legal services are very real threats. In an environment where services once performed by humans are being replaced by online technologies — think Wealthfront, Turbo Tax, ZoomLegal, E*Trade — professional services experts need to position themselves differently, and fast.
January 15, 2015
At the beginning of the new year, it’s always en vogue to take a look into the crystal ball. So I’ve decided it’s time for me to peer into my crystal ball too. I foresee the end of social business. And, you know what? That’s just fine.
January 13, 2015
Despite the changes that social media has brought over the last five years, customer service is still about people. It is still about the way people communicate and engage with each other. Even as the delivery model shifts towards one that is more responsive, more contextual, more pre-emptive, its success will depend on the degree to which, in spite of all the technological rewiring and wizardry that is taking place, empathy can rise above its inherent transactional underpinnings.
December 23, 2014
The business landscape has undergone seismic shifts with the advancement of social, tech integration, and analytics. To keep up with those shifts, there has emerged a growing need for new executive roles. Introducing the Chief Data Officer (CDO) and the Chief Commercial Officer (CCO).
December 18, 2014
Companies need to know that as attractive as BYOD can be, that doesn’t mean they should ignore the costs that can come with it. Few policies are without some drawbacks, so a realistic approach to BYOD can foster the benefits while appropriately examining the costs. With the right plan in place, the transition to BYOD can be a smooth and productive process, paying dividends for many years to come.
December 09, 2014
Too often, social media is put in a silo. When social was just emerging, that made sense. But as social has evolved and matured for consumers, it's time to question for social fits in a modern organization. Here's why social needs to be integrated in all of an organization's efforts--marketing, ecommerce, product development, and more.
December 09, 2014
Let’s be honest. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect, and this is an issue on a lot of people’s minds. If you are a business professional, however, you really have no choice but to run in this race. Here are seven ideas to help you stay calm and carry on.
December 09, 2014
Business has forever been a world of change. If we think of it, change has been the only constant factor given the proliferation of so many technologies since the last couple of decades. While change has occurred in all aspects, the workplace is where some of the most glaring transformations have taken place. Let’s take a look at two of the biggest changes that are set to transform workplaces like never before.
December 01, 2014
As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well. External applications of social and digital technologies like marketing and sales are just the tip of the iceberg. Internal applications and implications will be far more extensive and significant, and virtually all functions and jobs will have a digital dimension to them. This essay offers food for thought and examples along these lines.
November 24, 2014
It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.