Step inside any contact center. Meet with any support manager. There’s a common theme: staffing. How to recruit the right staff and keep them challenged at work so they’ll stick around. Add in social channels to the mix and the job becomes even more challenging.
One of the more common sentiments shared at The Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party. In other words, don’t ask your agency to do the talking for you. As skilled as the social organization may be, we really shouldn’t be doing it for you. Why? Because the relationships you have with your prospects are important.
A luxurious workspace like Google’s acts as an advert for new recruits, as do the people who work there. A company’s best asset is its employees, so it is important to attract the best candidates – and to keep them. Of course, not all companies have Google’s budget. For businesses wishing to give their employees the VIP treatment, but don’t have the resources for their own swimming pool, there are some simple steps you can take.
When that next board meeting happens and the powers that be say no to marketing evolution, and yes to more media buys and vanity metrics, stand up (if you aren’t afraid) and share with them the risk of doing the same, and why the things that have worked in the past will no longer work today.
Companies need to address the larger corporate narrative and make sure that it includes hope for the future: in other words, how, in the aggregate, will society be better off because of our company? How can we be harbingers of change and hope so that not just customers, but society is better because of what we do?
In this episode of the Social Zoom Factor podcast I share with you 25 tips for a healthy social business mindset. I share with you why success is as much about the art of human relationships as it is about learning and understanding the technology and new media platforms.
In this episode of the Social Zoom Factor podcast I explain why you must stop taking the advice of gurus as the social media gospel and why you need to roll up your sleeves and get to work building your own plan.
Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. All employees must be willing to go the extra step required for positive customer experiences, but the motivation has to come from the top. Leadership by example is mandatory.
Marketers know that good content is the fuel for your lead generation programs. We hear that “Content is King” all the time. But what can marketers do when juggling budgets, resources and time to create the content strategy needed to truly drive leads?
The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed here a few ways I believe social media presents challenges for leadership.