Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.
Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable.
Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with "social proof." It has many definitions including "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation."
RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.
Marketing with Social Media, and actually “getting it” so it drives engagement and builds loyal raving fans who are proud to share your name with others is a different thing altogether. Here are my 10 Guidelines for Marketing with Social Media to Grow Raving Fans, Increase Engagement and Results.
Is there ever a time when having a social mediaI presence is an option? I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable.
Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following?