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social proof

August 23, 2014
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
August 20, 2014
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
April 22, 2014
We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.
March 03, 2014
Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable.
January 05, 2014
Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with "social proof." It has many definitions including "a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation."
December 09, 2013
RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.
May 03, 2012
Marketing with Social Media, and actually “getting it” so it drives engagement and builds loyal raving fans who are proud to share your name with others is a different thing altogether. Here are my 10 Guidelines for Marketing with Social Media to Grow Raving Fans, Increase Engagement and Results.
March 30, 2012
Is there ever a time when having a social mediaI presence is an option? I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable.
February 02, 2012
Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following?
March 22, 2011
A year ago, some of my favorite blogger’s blogs were booming with retweets and comments, and the social proof was enviable, to say the least. Today, the people leaving the comments and doing the retweets have moved on to other blogs. I’ve observed that people tend to pay homage to a blogger or...