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The Social Sales Cycle: Real-Time Customer Engagement

To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle.

A Getting Started Guide to Social Selling

A recent study conducted by Triblio concluded that B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep. This guide will show you step by step how you can get started with Social Selling, with quotes and support from Kurt Shaver and Jill...
January 22, 2015
To help you stick with your sales goals in 2015, we recently asked some of the industry’s top sales reps about their resolutions to utilize social selling in 2015 and how they plan to stay on track. Read on to discover advice you can use to achieve your career goals over the course of the coming year.
December 22, 2014
With the holidays upon us, it only seems fitting that this week’s social selling tips highlight the spirit of helping. In these posts, you will learn about a simple mantra that can add clarity to your sales strategy. You will also discover phrases that demonstrate your willingness to offer assistance, along with a strategy for making the maximum impact in the least amount of time. So give yourself the gift of knowledge this week, and then pay it forward by helping those you work with.
December 09, 2014
In an era of social selling, sales pros must contend with the fact that 57% of the buying process occurs before contact with a sales professional. Fortunately, establishing the right approach with sales prospects doesn’t have to be a proposition of chance. Here are 3 activities that can help you improve sales lead generation – no magic required.
December 09, 2014
Eric Mitchell is the head of sales and marketing at Mobitor. Before Eric introduced social selling to the Mobitor sales team, they focused on cold calling and using other old and outdated sales tactics that were not yielding sales. See how he refilled Mobitor's pipeline in just a few months.
December 01, 2014
When was the last time that your sales strategy had a check-up? Outdated selling strategies are like pesky bacteria in the sales system, and they can multiply if left untreated. Learn to diagnose and solve these common problems with social selling treatments.
December 01, 2014
Social is a state of mind, not a platform. Social is a way of doing business, not a trend to jump on the bandwagon with. Social is how we did business years ago.
November 21, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success.