Recent Posts

Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

Richard Rogers PCA
The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable relationships.
Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

The State of Social Selling in 2014 [INFOGRAPHIC]

Jose Antonio Sanchez
An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
The State of Social Selling in 2014 [INFOGRAPHIC]

The 9 Crucial Sales Skills All Social Sellers Should Master

Koka Sexton
All of them. That’s how many of these sales skills you should master if you want to be a social selling superstar. It takes a well-rounded salesperson to consistently find the right prospects and navigate all of the involved stakeholders toward a successful conclusion.
The 9 Crucial Sales Skills All Social Sellers Should Master

Why Sales Navigator Is a Data Win for LinkedIn

STMKent
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
Why Sales Navigator Is a Data Win for LinkedIn

Social Selling: How to Improve Your Personal Brand in 12 Weeks

Koka Sexton
Gerry Moran, Head of Social Media Marketing for SAP in North America, recently revealed that “more than 49.5 percent of LinkedIn users have underperforming personal brands on the network.” If this describes you, or if you just want to build a better personal brand online, here is a 12-week plan you can use to add curb appeal to your social selling command center.
Social Selling: How to Improve Your Personal Brand in 12 Weeks

Introvert vs. Extrovert: Why It Doesn't Matter for Social Selling

Koka Sexton
It doesn’t really matter if a seller is introverted or extroverted in today’s social sales world – because the primary goals and benefits of social selling can be harnessed by all personality types. Here’s why social selling works for everyone – and how the introverts and extroverts on your sales team can both win sales.
Introvert vs. Extrovert: Why It Doesn't Matter for Social Selling

The Definitive Guide To Free Social Selling Tools

JulioVisko
Over the past few years, I have tried and evaluated hundreds of tools, platforms, and social networks specifically for uncovering the best and most efficient social selling tools. Social selling reps are exceeding their counterparts and each day new tools are coming out to help sales teams embrace social selling.
The Definitive Guide To Free Social Selling Tools

The 10-60-30 Rule of Social Selling

micvadam
If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.
The 10-60-30 Rule of Social Selling

Jill Rowley on Social Selling and Social Business (Part 2)

mjp@mprocopio.com
"The way that social selling can be relevant is via content, and so content is really the currency of the modern sales professional," says Jill Rowley. "And this is content that helps frame the buyer's thinking around either problems or opportunities that the buyer may or may not even know she has."
Jill Rowley on Social Selling and Social Business (Part 2)

Win at Social Selling By Mastering These Concepts

JulioVisko
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane fuel in your race car.
Win at Social Selling By Mastering These Concepts