In this podcast, Jorgen Sundberg speaks to Mike Davies , the UK Head of Business Development at Santander UK Corporate & Commercial, to discuss how to implement social selling in a very traditional B2B organization.
The integrity-based relationships Dad described were personal, meaningful, and built on trust. These bonds were long-lasting, never transactional. Prevailing wisdom at that time – when business was conducted largely on a handshake basis, over lunch, and on the golf course, when your word was your bond – was (and still is) that integrity-based relationships were (and still are) a necessary part of doing business. But strangely, despite their societal significance, no one ever asked about the ROI of these relationships. No one ever asked how you could measure them. No one tried to quantify it.
Social selling continues to be one of the rising stars of the sales industry, with a growing number of businesses - large and small - looking to incorporate the practice into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? This infographic breaks down the current state of play.
Though the term "s ocial s elling" is now cast about as this new marketing w onder t ool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.
The top social sellers are no strangers to effective habits. A lot has been said about the skills and tools that the top performing social sellers should consider as part of their routine. But what about the habits they repeat on a consistent basis?
The buying process has changed. In order to keep up, the salesperson has to change as well. In fact, 71% of salespeople believe that their role will be radically different in 5 years. So, are you social selling yet? Here's an infographic that lays out the case for social media sales.
If you think about it, valuable information is publicly available within reach at the micro-level. You can get to know about a prospect's network, their interests, what they complain about and what they're looking for, the way they speak and perhaps even real-time life stories. The wealth of information on social media makes it easy for you to do groundwork before getting in front of prospects, starting a strong relationship and ultimately understanding and providing them with the most accurate solution for their particular needs.
The following is a podcast for "How to Increase Your Company's Investment in Social Selling." This webinar originally aired on October 20, 2015. Listen to the audio recording and follow along with the slides to learn more:
In our recent webinar, sponsored by Act-On, Greg Cohen, Senior Manager for Social Media and Influence at UCB, Renee Ducre, Global Consumer, Digital Marketing Executive of IBM, and Gal Josefsberg, VP Product Manager and Marketing, defined social selling and how it differs from traditional sales.