Recent Posts

Make Quota Next Year by Making These Investments Now

Koka Sexton
This post shares a few social selling tips you can invest in now that will help you attract your ideal buyers in the months and years ahead. The best part is that new leads generated from inbound selling only add to the leads you receive from regular sales prospecting efforts. They’re the tasty icing on your lead generation cake.
Make Quota Next Year by Making These Investments Now

Breaking Down the LinkedIn Social Selling Funnel

meloniedodaro
Are you still struggling to get results with social selling and LinkedIn? If so, the odds are high that you’re overthinking the technical side and undervaluing the relationship aspect of it. Here is a 7-step system that will help you focus on what is most important in the social selling process and get you from finding prospects on LinkedIn to taking the relationship offline.
Breaking Down the LinkedIn Social Selling Funnel

How to Master Social Selling at Dreamforce

Koka Sexton
Are you looking to up your social selling game at Dreamforce this year? We’ve got you covered. Here’s how you can become stronger in each of these areas before, during, and after your trip to Dreamforce '14.
How to Master Social Selling at Dreamforce

The ROI of Social Selling [INFOGRAPHIC]

Jose Antonio Sanchez
This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
The ROI of Social Selling [INFOGRAPHIC]

Social Selling: How Expert Social Sellers Maintain Focus

Koka Sexton
Selling socially can be a hectic process, especially for those just starting. Everyone has to start at the beginning, and many of today’s social selling experts learned to focus their efforts after plenty of trial and error. These social selling gurus have spent countless hours honing their skills, focusing on a specific part of the sales cycle and perfecting their strategies. While you’ll still need to develop a holistic social selling strategy, these stories can help identify certain areas for greater focus.
Social Selling: How Expert Social Sellers Maintain Focus

Are You Making These LinkedIn Social Selling Mistakes?

MeganMarieT
If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!
Are You Making These LinkedIn Social Selling Mistakes?

Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

Richard Rogers PCA
The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable relationships.
Social Selling Starts with Influencing Buyers Before They’ve Even Contacted You

The State of Social Selling in 2014 [INFOGRAPHIC]

Jose Antonio Sanchez
An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
The State of Social Selling in 2014 [INFOGRAPHIC]

The 9 Crucial Sales Skills All Social Sellers Should Master

Koka Sexton
All of them. That’s how many of these sales skills you should master if you want to be a social selling superstar. It takes a well-rounded salesperson to consistently find the right prospects and navigate all of the involved stakeholders toward a successful conclusion.
The 9 Crucial Sales Skills All Social Sellers Should Master

Why Sales Navigator Is a Data Win for LinkedIn

STMKent
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
Why Sales Navigator Is a Data Win for LinkedIn