How is social selling changing the way B2B organizations engage with decision makers? To get some answers, I had a chat with Sophie Barnes of Xchanging. You can listen to the interview on iTunes , SoundCloud or keep reading for a summary of our conversation. Our tip of the week is the very useful...
While there are great opportunities for generating leads and conversions via social, it takes work and effort to get to that stage. Here are three tips to help you develop your social selling capacity.
In this podcast, Jorgen Sundberg speaks to Mike Davies , the UK Head of Business Development at Santander UK Corporate & Commercial, to discuss how to implement social selling in a very traditional B2B organization.
The integrity-based relationships Dad described were personal, meaningful, and built on trust. These bonds were long-lasting, never transactional. Prevailing wisdom at that time – when business was conducted largely on a handshake basis, over lunch, and on the golf course, when your word was your bond – was (and still is) that integrity-based relationships were (and still are) a necessary part of doing business. But strangely, despite their societal significance, no one ever asked about the ROI of these relationships. No one ever asked how you could measure them. No one tried to quantify it.
Social selling continues to be one of the rising stars of the sales industry, with a growing number of businesses - large and small - looking to incorporate the practice into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? This infographic breaks down the current state of play.