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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
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The function of "selling" has not fundamentally changed since the advent of "social selling," it has however accelerated the sales cycle, and provided new opportunities outside of traditional channels to engage prospects, and establish profitable relationships.
An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
All of them. That’s how many of these sales skills you should master if you want to be a social selling superstar. It takes a well-rounded salesperson to consistently find the right prospects and navigate all of the involved stakeholders toward a successful conclusion.
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
Gerry Moran, Head of Social Media Marketing for SAP in North America, recently revealed that “more than 49.5 percent of LinkedIn users have underperforming personal brands on the network.” If this describes you, or if you just want to build a better personal brand online, here is a 12-week plan you can use to add curb appeal to your social selling command center.
It doesn’t really matter if a seller is introverted or extroverted in today’s social sales world – because the primary goals and benefits of social selling can be harnessed by all personality types. Here’s why social selling works for everyone – and how the introverts and extroverts on your sales team can both win sales.
Over the past few years, I have tried and evaluated hundreds of tools, platforms, and social networks specifically for uncovering the best and most efficient social selling tools. Social selling reps are exceeding their counterparts and each day new tools are coming out to help sales teams embrace social selling.
If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.
"The way that social selling can be relevant is via content, and so content is really the currency of the modern sales professional," says Jill Rowley. "And this is content that helps frame the buyer's thinking around either problems or opportunities that the buyer may or may not even know she has."
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane fuel in your race car.