Though the term "s ocial s elling" is now cast about as this new marketing w onder t ool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.
The top social sellers are no strangers to effective habits. A lot has been said about the skills and tools that the top performing social sellers should consider as part of their routine. But what about the habits they repeat on a consistent basis?
The buying process has changed. In order to keep up, the salesperson has to change as well. In fact, 71% of salespeople believe that their role will be radically different in 5 years. So, are you social selling yet? Here's an infographic that lays out the case for social media sales.
If you think about it, valuable information is publicly available within reach at the micro-level. You can get to know about a prospect's network, their interests, what they complain about and what they're looking for, the way they speak and perhaps even real-time life stories. The wealth of information on social media makes it easy for you to do groundwork before getting in front of prospects, starting a strong relationship and ultimately understanding and providing them with the most accurate solution for their particular needs.
The following is a podcast for "How to Increase Your Company's Investment in Social Selling." This webinar originally aired on October 20, 2015. Listen to the audio recording and follow along with the slides to learn more:
In our recent webinar, sponsored by Act-On, Greg Cohen, Senior Manager for Social Media and Influence at UCB, Renee Ducre, Global Consumer, Digital Marketing Executive of IBM, and Gal Josefsberg, VP Product Manager and Marketing, defined social selling and how it differs from traditional sales.
Facebook has announced an expansion of their buy button beta testing, opening it up to more Shopify users. The move could provide a significant boost for Facebook's e-commerce ambitions, with the expanded Shopify user-base providing a great test case for their in-stream buying options.
A new report from BI Intelligence has found that while social media only drives a small share of total online retail sales at present, its impact is becoming “impossible to ignore”. BI’s report shows that social-driven retail sales and referral traffic are rising at a faster pace than all other online channels, with social increasing its share of e-commerce referrals by nearly 200% between the first quarters of 2014 and 2015.
One-click buying is cropping up everywhere these days. All the major social media platforms are looking to integrate in-stream purchases, with Instagram and Pinterest the latest to join the conversation. But why is there such a big focus on in-stream purchases? Will it really make that big a difference?