In this podcast, Jorgen Sundberg speaks to Mike Davies , the UK Head of Business Development at Santander UK Corporate & Commercial, to discuss how to implement social selling in a very traditional B2B organization.
Social selling continues to be one of the rising stars of the sales industry, with a growing number of businesses - large and small - looking to incorporate the practice into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? This infographic breaks down the current state of play.
Though the term "s ocial s elling" is now cast about as this new marketing w onder t ool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.
In this episode of the Social Business Engine podcast , Bernie Bordges speaks with Bryan Jones, Vice President North America Commercial Marketing at Dell, to discuss the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices, published in cooperation with Dell.
The buying process has changed. In order to keep up, the salesperson has to change as well. In fact, 71% of salespeople believe that their role will be radically different in 5 years. So, are you social selling yet? Here's an infographic that lays out the case for social media sales.
As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
In social selling, 'if you build it, they will come' is not a viable strategy. True business success in social comes from getting the right crowd to your 'F ield of Dreams' - focus on the relationship: listen, be useful, build trust.