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social selling strategy

January 31, 2016
While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.
December 17, 2015
Social selling continues to be one of the rising stars of the sales industry, with a growing number of businesses - large and small - looking to incorporate the practice into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? This infographic breaks down the current state of play.
The State Of Social Selling In 2016 [Infographic] | Social Media Today
October 28, 2015
Though the term "s ocial s elling" is now cast about as this new marketing w onder t ool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.
Social Selling and Communication Methodologies | Social Media Today
September 29, 2015
In this episode of the Social Business Engine podcast , Bernie Bordges speaks with Bryan Jones, Vice President North America Commercial Marketing at Dell, to discuss the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices, published in cooperation with Dell.
How B2B Buyers Use Social Media [Podcast] | Social Media Today
September 11, 2015
The buying process has changed. In order to keep up, the salesperson has to change as well. In fact, 71% of salespeople believe that their role will be radically different in 5 years. So, are you social selling yet? Here's an infographic that lays out the case for social media sales.
September 03, 2015
As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
The 3 Cs of Social Selling Success | Social Media Today
June 25, 2015
In social selling, 'if you build it, they will come' is not a viable strategy. True business success in social comes from getting the right crowd to your 'F ield of Dreams' - focus on the relationship: listen, be useful, build trust.
The Importance of Social Engagement in Social Selling | Social Media Today
July 31, 2014
Social selling is an enigma. Is it still selling? Is it entirely something different? Julio Viskovich gives his take on the 4 most common questions about social selling. Read them now!
July 15, 2014
With more than 1 billion registered users and around 350 million monthly active users, Google+ is a social network that you just cannot ignore. You might not find it as engaging or popular among social networking enthusiasts as Facebook, but it’s still a platform that can benefit you immensely especially if you intend to sell products (digital or physical) online.
March 02, 2014
I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is “I Hate the Double Tap in Sales“. What she’s referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email.