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As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
In social selling, 'if you build it, they will come' is not a viable strategy. True business success in social comes from getting the right crowd to your 'F ield of Dreams' - focus on the relationship: listen, be useful, build trust.
With more than 1 billion registered users and around 350 million monthly active users, Google+ is a social network that you just cannot ignore. You might not find it as engaging or popular among social networking enthusiasts as Facebook, but it’s still a platform that can benefit you immensely especially if you intend to sell products (digital or physical) online.
I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is “I Hate the Double Tap in Sales“. What she’s referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email.