In this podcast, Jorgen Sundberg speaks to Mike Davies , the UK Head of Business Development at Santander UK Corporate & Commercial, to discuss how to implement social selling in a very traditional B2B organization.
Social selling continues to be one of the rising stars of the sales industry, with a growing number of businesses - large and small - looking to incorporate the practice into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? This infographic breaks down the current state of play.
Though the term "s ocial s elling" is now cast about as this new marketing w onder t ool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.
In this episode of the Social Business Engine podcast , Bernie Bordges speaks with Bryan Jones, Vice President North America Commercial Marketing at Dell, to discuss the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices, published in cooperation with Dell.