On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can't articulate what their company does, employee advocacy is more important than ever, and we wanted to highlight ways brands can use it to scale with our one-day summit.
Once upon a time there was a promising sprite named Social Media. She was a free-spirited child, beguiling the marketing world with her gift of gab and contagious enthusiasm. In her early years, Social was the talk of the town, a free gift that kept on giving. Kingdoms with odd names like Facebook and Twitter sprouted around her, providing seemingly boundless territory in which Social could shine.
Marketers are always on the lookout for new tools and strategies to improve their campaigns, especially when it comes to the ever changeable world of social media. Many are attending Social Shake Up 15 (9-10 June in Atlanta, Georgia) to find inspiration in the variety of workshops and lectures on social media presented by some of the most accomplished experts in the industry.
The Social Shake-Up 2014 is going to be a blockbuster sequel to our conference last year. For those of you who are considering attending, now is the time to decide. Our very, very low Early-Bird rate of $743 for two jam-packed days (45% off the open rate) will expire this Friday, May 16.
Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!
Many thanks to all of you who joined us last month for the first ever Social Shake-Up event sponsored by Social Media Today. Over the course of two and a half days we heard from 136 speakers spanning 38 panels in addition to 3 workshops and 4 keynotes. Enjoy this compilation of highlights.
I was privileged to be a panelist on a session titled “Can you build a better advocate through social media?”, with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: “Can you build a better advocate through social media?”
This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.