While new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate. Join Natascha Thomson and a panel of thought leaders at The Social Shake-Up 2015 for a special workshop on finding the balance between mindful marketing and the temptations of automation.
We are pleased to announce that we have finalized the agenda for this year’s The Social Shake-Up on June 9 and 10 in Atlanta. We have five tracks this year, and they are chock full of interesting, timely, and pertinent subject matter. Friday is the last day for our early bird special—so buy your pass now for 50% off!
Social Media Today launched The Social Shake-Up last year to offer marketing, digital, and other professionals a space to start conversations about the ever-changing world of social media and its impact on business. This year, we’ll focus on six areas of business that are revolutionizing the way we work: content marketing, the customer experience, future tech, big data, social organization, and C-suite strategy.
In the social space, there is no preeminent conference, but plenty of quality options. After experiencing a large majority of the the best social media conferences around the world in 2013, I’m here to break down the landscape to hopefully make your lives easier whether you work at a brand, agency or vendor.
Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!
A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.
I was privileged to be a panelist on a session titled “Can you build a better advocate through social media?”, with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: “Can you build a better advocate through social media?”
This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.
Last week, I had the pleasure of sitting down with Greg Shove, Founder and CEO of SocialChorus, to discuss social advocacy. However, the conversation took an interesting turn when I asked him to dive deeper into the subject of professional relevancy.