Recent Posts

What's to Love About The Social Shake-Up?

carianneking
Social Media Today launched The Social Shake-Up last year to offer marketing, digital, and other professionals a space to start conversations about the ever-changing world of social media and its impact on business. This year, we’ll focus on six areas of business that are revolutionizing the way we work: content marketing, the customer experience, future tech, big data, social organization, and C-suite strategy.
What's to Love About The Social Shake-Up?

The Best Social Media Conferences to Attend in 2014

Adam Wexler
In the social space, there is no preeminent conference, but plenty of quality options. After experiencing a large majority of the the best social media conferences around the world in 2013, I’m here to break down the landscape to hopefully make your lives easier whether you work at a brand, agency or vendor.
The Best Social Media Conferences to Attend in 2014

The Social Shake-Up: Photos from the Conference!

Robin Carey
Did you miss out on all the Social Shake-Up fun in Atlanta this year? Fear not: our excellent photographers captured the panels, keynotes, networking, fantastic attendees and brilliant speakers for your perusal. Be sure to join us in 2014 for your chance to be snapped for posterity next time!
The Social Shake-Up: Photos from the Conference!

"Whose Community Is This, Anyway?" Notes From The Social Shake-Up #SSUCommunity

suzimcc
A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.
"Whose Community Is This, Anyway?" Notes From The Social Shake-Up #SSUCommunity

Driving Customer Advocacy in a Social World: Reflections from the #SocialShakeUp

bvellmure
I was privileged to be a panelist on a session titled “Can you build a better advocate through social media?”, with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: “Can you build a better advocate through social media?”
Driving Customer Advocacy in a Social World: Reflections from the #SocialShakeUp

What Is a Social Media Advocate? Learnings from the #SocialShakeUp

MarketingXLerator
This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.
What Is a Social Media Advocate? Learnings from the #SocialShakeUp

The Relevance Emergency: Gen X in a Millennial World

DeniseHolt
Last week, I had the pleasure of sitting down with Greg Shove, Founder and CEO of SocialChorus, to discuss social advocacy. However, the conversation took an interesting turn when I asked him to dive deeper into the subject of professional relevancy.
The Relevance Emergency: Gen X in a Millennial World

Empowering Your Most Passionate Advocates

PaulDunay
At the Social Shake-Up Conference I had a chance to sit down with Gregory Shove, Founder and CEO of SocialChorus, to discuss his panel called Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors. The following is a transcript of our conversation.
Empowering Your Most Passionate Advocates

The Social Shake-Up Spotlight on the Expanding Skillset of the Marketer of the Future

martinjones
The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace. Given this constant evolution, a panel at the Social Shake-Up conference in Atlanta sought to explore whether or not a "Frankenmarketer" would ever be created.
The Social Shake-Up Spotlight on the Expanding Skillset of the Marketer of the Future

Ford Motor Company Wins First Social Enterprise Shaker Award at The Social Shake-Up

suzimcc
Social Media Today honored Ford Motor Company with the First Social Enterprise Shaker Award during the Social Shake-Up Conference. Robin Frey Carey, CEO of Social Media Today, presented the prestigious award to Dirk Shaw, WPP/Ogilvy Global Team Ford during closing ceremonies on September 17.
Ford Motor Company Wins First Social Enterprise Shaker Award at The Social Shake-Up