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With many individuals participating in the brand's community management, how does Pizza Hut maintain a consistent brand voice? Bromberg responds, "Just like people, the brand voice evolves over time. Although my team is the only one creating content we absolutely have a ton of perspectives and ideas that come from all over the organization and all over the community.
A blog provides so much value and opportunity for virtually any company, brand or individual. But more importantly, a blog provides the platform for an online voice. Yes, a voice. Why on earth would you NOT have a blog integrated into any organization’s web site?