Recent Posts

How to Measure the Value of What You're Doing

Isra Garcia
I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get.
How to Measure the Value of What You're Doing

The Internet, Social Web and Human Media: An Opportunity for Change

Isra Garcia
We are walking towards a digital-human present, where interpersonal skills and competences developed in an online environment are increasingly important. This could be a great barrier; however, these skills shouldn’t end in the online sphere.
The Internet, Social Web and Human Media: An Opportunity for Change

Use the Social Web to Tell Stories that Create Resonance

Isra Garcia
Don’t forget that the audience is the heart of the brand. Now the brand has the responsibility for making the public part of its story. Human Media makes possible the engagement between public and brand. It creates emotional touch points that make people feel part of the brand and the story that it is telling to the market.
Use the Social Web to Tell Stories that Create Resonance

InfoGraphic: Great Trends in Mobile

gonzogonzo
Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities.
InfoGraphic: Great Trends in Mobile

Social Media and Technology Won’t Change the World, People Will

Isra Garcia
We need that the platforms and tools allow us to connect, build relationships and create human interactions, we need that people fuel the Web and not the ego-system. We are in a scenario where the mobile connectivity is demonstrating that it’s a real alternative to reach customers. There connectiveness is more important than targeting or retaining customers, now touching emotionally is the new CRM.
Social Media and Technology Won’t Change the World, People Will

Human Media Metrics – Measuring Human Interactions on the Web

Isra Garcia
Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics?
Human Media Metrics – Measuring Human Interactions on the Web

When Social Becomes Business as Usual

Cosmoholotech
When Social Becomes Business as Usual

Adding a Human Touch to the Social Web through Human Media

Isra Garcia
Social Media is a means of expression capable of creating change that changes people in real and meaningful way. If so, then Human Media is the brush that allows you to draw in the canvas of media and marketing, so you can create human relationships.
Adding a Human Touch to the Social Web through Human Media

How to Integrate the Social Web into Your Business

Isra Garcia
Here you have my “no problemo” approach, I would like to provide you with some movements that may help in your path towards building an online presence. Find here some of the essential points for implementing the social web, social media and so, new media into your business.
How to Integrate the Social Web into Your Business