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social web

January 12, 2015
In this episode of the Social Zoom Factor podcast, I discuss why every brand on the planet must make it a priority to answer the question WHY. It’s a short 15 minute podcast designed to help you get your butt in gear and start zooming your business to turbo speed in 2015!
August 07, 2014
I've discovered that there are things a lot more valuable than social media, blogs, digital marketing or the Web. I've stopped worrying about the number of followers I have, my bounce rate, the number of views on my websites or even the amount of "retweets" and "likes" I get.
March 01, 2013
We are walking towards a digital-human present, where interpersonal skills and competences developed in an online environment are increasingly important. This could be a great barrier; however, these skills shouldn’t end in the online sphere.
June 04, 2012
Don’t forget that the audience is the heart of the brand. Now the brand has the responsibility for making the public part of its story. Human Media makes possible the engagement between public and brand. It creates emotional touch points that make people feel part of the brand and the story that it is telling to the market.
April 25, 2012
Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities.
April 21, 2012
During all this time I have realized that we pay to much attention to concepts – perhaps – too abstracts, such as the times you interact with the audience or how many visits have our blog or youtube channel. Ok, it might not be as abstract as we may think, at the end, it’s our day-to-day job (bonus...
April 05, 2012
We need that the platforms and tools allow us to connect, build relationships and create human interactions, we need that people fuel the Web and not the ego-system. We are in a scenario where the mobile connectivity is demonstrating that it’s a real alternative to reach customers. There connectiveness is more important than targeting or retaining customers, now touching emotionally is the new CRM.
March 20, 2012
Google analytics,, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics?
March 18, 2012
These days it seems that everything has become social. We have social media, social gaming, enterprise social networking, the social web and the list goes on. It seems that social has taken over our world, but has it really? The very fact that we use this word simultaneously with so many different...
March 15, 2012
Social Media is a means of expression capable of creating change that changes people in real and meaningful way. If so, then Human Media is the brush that allows you to draw in the canvas of media and marketing, so you can create human relationships.