This week in SMToolbox, we take a look at how companies are working with Socialbakers to develop and implement their strategies. This includes generating actionable insights and to developing both command centers and executive business dashboards.
They seem to come in waves: articles about the preponderance of fake followers on celebrity accounts (Lady Gaga, Barack Obama), or about the proliferation of fake Twitter accounts. And the evidence oftentimes comes from one of the automated fake follower tools on the web, most notably from StatusPeople or SocialBakers. But how accurately are these tools in identifying fake accounts? Probably not as accurate as you might think.