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November 28, 2013
Over 135 million people go out to shop on Black Friday every year. According to USA Today, an estimated 70% of their readers (97M) say they will be out shopping this Black Friday 2013. And according to Ignition One, consumers will spend 11% more than they did last year in 2012.
October 30, 2013
There's a lot of planning going on in the business world at the moment: our social teams are preparing for 2014, and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.
July 09, 2013
Samsung partnered with Angry Birds in an effort to maximize the capabilities of the TV experience in the stores. The goal was to get consumers to the store to play the game on the new TV. JiWire was the mobile technology platform chosen to deliver location-specific ads to consumers near certain retail stores. Ads contained important information like the name and address of the retail store.
July 06, 2013
Google+ has long been discounted by many marketers as just another social media platform. But with the evolution of SoLoMo Google+ is poised to win the social, local, mobile race. Here are the top three reasons why.
May 02, 2013
In the past, a company’s social, local, and mobile marketing efforts were silo-ed. You had social media marketing campaigns, geo-centric marketing initiatives and mobile marketing, the latter being largely comprised of SMS text messaging. However, the widespread consumer adoption of smartphones and tablets has changed all of this forever.
April 25, 2013
I’ve written over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. Here's my own personal case study.
March 04, 2013
For eons now, marketers have used (the not so easy) direct mail approach to target customers. But, with the sweet, smartphone digital database, customers are volunteering golden information nuggets in exchange for products or services – and a digital marketer can use that information immediately to share nearby deals, events and opportunities to a potential customer.
February 28, 2013
In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.
February 26, 2013
Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.
February 20, 2013
Facebook's social search engine is yet another example of the future of advertising. If Facebook’s Graph Search takes off, it will present a huge opportunity for SMBs to grow their businesses through integrated digital marketing. Businesses will have to create content worth engaging with.