Recent Posts

The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Aaron Perlut
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Nintendo's E3 Results, Illustrated by Twitter

Rob Sutter
We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony.
Nintendo's E3 Results, Illustrated by Twitter

The Big Brand Theory: SONY Professional USA Is a Big Brand Building Small Communities

RicDragon
To help their customers, SONY Pro USA has taken to social media to build and nourish their small community of professionals. When Eng took over in early 2012, he used Radian6 to research all of the business’s product names and numbers. As he discovered mentions, he was able to engage, inviting users to send images.
The Big Brand Theory: SONY Professional USA Is a Big Brand Building Small Communities

Sony's Social Agility Thwarts New XBOX ONE

ubersocialmedia
Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it’s advantage.
Sony's Social Agility Thwarts New XBOX ONE

Sony Capitalizes on Microsoft’s Xbox One Marketing Fail

Content_Money
With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.
Sony Capitalizes on Microsoft’s Xbox One Marketing Fail

Consumer Electronics Show 2013: Fridges, Forks, and Social Media

Jesse Coombe
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.
Consumer Electronics Show 2013: Fridges, Forks, and Social Media

Accenture Takes Off with Social

Robin Carey
Although not generally known for its interactive expertise, Accenture has been providing e-commerce, content management and social advice to big clients like Marriott, Sony, Proctor and Gamble, and others since 2009.
Accenture Takes Off with Social

Whitney, Twitter & SONY's Tin Ear

PeterHimler
Whitney, Twitter & SONY's Tin Ear

February 2008

AndyWatkins