Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
- Marketplace & Webinars
The SMT Marketplace
We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony.
To help their customers, SONY Pro USA has taken to social media to build and nourish their small community of professionals. When Eng took over in early 2012, he used Radian6 to research all of the business’s product names and numbers. As he discovered mentions, he was able to engage, inviting users to send images.
Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it’s advantage.
With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.
Although not generally known for its interactive expertise, Accenture has been providing e-commerce, content management and social advice to big clients like Marriott, Sony, Proctor and Gamble, and others since 2009.