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December 20, 2014
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
June 19, 2014
We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony.
August 19, 2013
To help their customers, SONY Pro USA has taken to social media to build and nourish their small community of professionals. When Eng took over in early 2012, he used Radian6 to research all of the business’s product names and numbers. As he discovered mentions, he was able to engage, inviting users to send images.
July 22, 2013
Forget story telling and building a brand narrative, one of the best things about social media is the fact that it allows for fast, fluid communications that any business can turn to it’s advantage.
June 17, 2013
With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.
January 29, 2013
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.
April 30, 2012
Although not generally known for its interactive expertise, Accenture has been providing e-commerce, content management and social advice to big clients like Marriott, Sony, Proctor and Gamble, and others since 2009.
February 16, 2012
Whitney Houston's untimely demise produced all sorts of fodder for those following the machinations of the media and marketing worlds. Here's a topline starting with a tweet from Mashable's Pete Cashmore: @petecashmore Twitter Breaks News of Whitney Houston Death 27 Minutes Before Press RT @...
March 12, 2008
Baseball The Los Angeles Dodgers rewarded All-Star closer RHP Takashi Saito (38) with a one-year contract for $2 million, plus another $200,000 in performance bonuses. The Dodgers also signed Japanese RHP Hiroki Kuroda (32) to a three-year contract worth a reported $35.2 million in December. ( Los...