You know all those social media “experts” who go on and on about email marketing and the amazing numbers of subscribers they have? After paying careful attention to my own attempt at creating an email newsletter list, I now truly don’t believe them. I’m not at all convinced that anyone has anywhere near the number of real subscribers that they claim to have.
If email is a part of your business then you are undoubtedly also dealing with spam. It’s probably clogging up your Inbox and, depending on how public you have made your email address and how long you have had your email address, you may be getting dozens of junk emails every day.
So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook at risk, to the tune of potentially $16,000 per violation.
If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers. It might not have been spam in the sense that the messages were about generic medications or overseas casinos, but they weren't really passing the smell test when it came to “requested information,” either.
If you are an active LinkedIn user and an active participant on LinkedIn Discussion Groups, you are probably aware of the controversy that has surrounded LinkedIn’s SWAM policy. While SWAM aimed to cut down the level of spam being posted in Discussion Groups, it has been a huge thorn in the side of many well-intentioned and legitimate LinkedIn users.
Just like thunder in the never-ending weather patterns, I’m back to remind you once again that maintaining your social media accounts on a daily basis is an absolute requirement, not a suggestion, to become and remain successful in the space. Sorry to beat a dead horse, but truth is truth.
Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.
This feature, called Site Wide Auto Moderation, or SWAM by the LinkedIn police says, “Any time a group member’s recent contribution to a group is marked as spam or flagged for not being relevant, that member’s posts to all their other groups are automatically subject to approval by group management.”