Recent Posts

Is an Email Address Worth $16,000?

Sector45
So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook at risk, to the tune of potentially $16,000 per violation.
Is an Email Address Worth $16,000?

Protecting Your Brand: The State of Social Infrastructure in the Enterprise

PaulDunay
Welcome to another Social Media Today webinar as part of our Best Thinker webinar series, this time on the topic of Protecting Your Brand: The State of Social Infrastructure in the Enterprise.
Protecting Your Brand: The State of Social Infrastructure in the Enterprise

The Dodo Bird of Marketing Tactics?

Randy Milanovic
If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers. It might not have been spam in the sense that the messages were about generic medications or overseas casinos, but they weren't really passing the smell test when it came to “requested information,” either.
The Dodo Bird of Marketing Tactics?

Important LinkedIn SWAM Update

Mark Lerner
If you are an active LinkedIn user and an active participant on LinkedIn Discussion Groups, you are probably aware of the controversy that has surrounded LinkedIn’s SWAM policy. While SWAM aimed to cut down the level of spam being posted in Discussion Groups, it has been a huge thorn in the side of many well-intentioned and legitimate LinkedIn users.
Important LinkedIn SWAM Update

Importance of Social Spam Removal

Curtis Harrison
Just like thunder in the never-ending weather patterns, I’m back to remind you once again that maintaining your social media accounts on a daily basis is an absolute requirement, not a suggestion, to become and remain successful in the space. Sorry to beat a dead horse, but truth is truth.
Importance of Social Spam Removal

How to Reduce Spam on Your Inbound Marketing Website

Samantha Schultz
Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.
How to Reduce Spam on Your Inbound Marketing Website

What's Your Take on LinkedIn SWAM?

Pankhuri Anand
This feature, called Site Wide Auto Moderation, or SWAM by the LinkedIn police says, “Any time a group member’s recent contribution to a group is marked as spam or flagged for not being relevant, that member’s posts to all their other groups are automatically subject to approval by group management.”
What's Your Take on LinkedIn SWAM?

Social Spam Implications of the Twitter IPO

mrisher
On Thursday, October 3rd, Twitter released its S-1 filing prior to its initial public offering. Interestingly, the filing included thirty two pages of risk factors, almost 50% more than Facebook, Groupon, and Google. Among those risk factors, “spam” is mentioned 27 times, and considerable attention is also paid to fraudulent user accounts.
Social Spam Implications of the Twitter IPO

Penguin 2.1 Rolls Through Town, Targets More Spam

FreelanceWriter
Just as the Hummingbird is nesting in the back of Google's server farm, Penguin 2.1 comes back with swords drawn, waiting to slice the search engine optimization pros that have been playing games far too long. Learn more.
Penguin 2.1 Rolls Through Town, Targets More Spam

Spambook: How Story Bump Rewards Spammers and Fake Likes

ubersocialmedia
Facebook's Story Bump has resulted in a worse user experience. Over the past month, it has been much harder for me to see what I want to see, which I find inconvenient and irritating. Facebook claims Story Bump helps users to not miss popular content. I say rubbish, this simply gives Facebook the excuse to show ‘popular’ posts at the top of peoples feeds for longer.
Spambook: How Story Bump Rewards Spammers and Fake Likes