How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!


June 07, 2015
If you've ever used spammy tactics and violated Facebook's Terms of Service, you've likely found yourself behind bars in what's known as "Facebook jail." If you're stuck in Facebook jail, follow these tips to break yourself free.
Facebook jail
March 21, 2015
You know all those social media “experts” who go on and on about email marketing and the amazing numbers of subscribers they have? After paying careful attention to my own attempt at creating an email newsletter list, I now truly don’t believe them. I’m not at all convinced that anyone has anywhere near the number of real subscribers that they claim to have.
email subscriber lists and accuracy
January 22, 2015
In the debate of having users "opt it" or "opt out," always, I repeat, always let your users opt in to your content.
November 19, 2014
If email is a part of your business then you are undoubtedly also dealing with spam. It’s probably clogging up your Inbox and, depending on how public you have made your email address and how long you have had your email address, you may be getting dozens of junk emails every day.
October 21, 2014
So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question…are you compliant? If you aren’t following the basic guidelines from the Federal CAN-SPAM Act then you are putting your business and pocketbook at risk, to the tune of potentially $16,000 per violation.
October 03, 2014
Welcome to another Social Media Today webinar as part of our Best Thinker webinar series, this time on the topic of Protecting Your Brand: The State of Social Infrastructure in the Enterprise.
August 06, 2014
If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers. It might not have been spam in the sense that the messages were about generic medications or overseas casinos, but they weren't really passing the smell test when it came to “requested information,” either.
May 26, 2014
If you are an active LinkedIn user and an active participant on LinkedIn Discussion Groups, you are probably aware of the controversy that has surrounded LinkedIn’s SWAM policy. While SWAM aimed to cut down the level of spam being posted in Discussion Groups, it has been a huge thorn in the side of many well-intentioned and legitimate LinkedIn users.
March 17, 2014
Just like thunder in the never-ending weather patterns, I’m back to remind you once again that maintaining your social media accounts on a daily basis is an absolute requirement, not a suggestion, to become and remain successful in the space. Sorry to beat a dead horse, but truth is truth.
February 28, 2014
Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.