Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. Would you accept paid sponsored posts on your blog?
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. As a publisher, how do you ensure that readers will trust and value this sponsored content?
According to a 2012 Survey by IZEA, Social Media Sponsorships are increasingly being used by brands and marketers to reach out to influencers. Here are some takeaways from this report.
commerce content (and links within that content) is typically found in the form of reviews and guides for a specific product. Partnering with an ecommerce site means that you will be using affiliate links within your content, which again, just won’t work for Google. So what’s the solution? Treat these links like you would sponsored content and use a nofollow. You can never go wrong with a nofollow tag.
There’s a lot of background chatter lately about brand sponsored content being the death of journalism. It’s true that the traditional financial model that allowed the journalism profession to flourish in the latter decades of the 20th century has been getting slowly chipped away at more or less since the turn of the millennium.