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Mention sponsored articles and you’re likely to be met with looks of confusion or distrust. Maybe using a different term will help. Sponsored editorial content falls into the native advertising spectrum and deserves your attention if you haven’t already considered it.
At the Social Shake-Up, Mike Federle, the COO of Forbes; Carl Lavin, the homepage editor of CNN Digital; and Mary Ellen Egan, the Senior Content Director at Social Media Today, tackled how journalism and publishing are evolving in a panel titled “When Your Customers Become Your Contributors: Brand Journalism Meets Traditional.” To kick off the panel, Simon asked, “In the social age where anyone can publish anything, anywhere, any time, what is a media brand? Is it a platform, is it a publisher?”
The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. Would you accept paid sponsored posts on your blog?
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. As a publisher, how do you ensure that readers will trust and value this sponsored content?
commerce content (and links within that content) is typically found in the form of reviews and guides for a specific product. Partnering with an ecommerce site means that you will be using affiliate links within your content, which again, just won’t work for Google. So what’s the solution? Treat these links like you would sponsored content and use a nofollow. You can never go wrong with a nofollow tag.