Recent Posts

When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

mj@socialmediatoday.com
At the Social Shake-Up, Mike Federle, the COO of Forbes; Carl Lavin, the homepage editor of CNN Digital; and Mary Ellen Egan, the Senior Content Director at Social Media Today, tackled how journalism and publishing are evolving in a panel titled “When Your Customers Become Your Contributors: Brand Journalism Meets Traditional.” To kick off the panel, Simon asked, “In the social age where anyone can publish anything, anywhere, any time, what is a media brand? Is it a platform, is it a publisher?”
When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

Should You Make the Leap Into Sponsored Content?

markwschaefer
The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. Would you accept paid sponsored posts on your blog?
Should You Make the Leap Into Sponsored Content?

Sponsored Content Is the New Black, But Is It Ethical?

Leslie Nuccio
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
Sponsored Content Is the New Black, But Is It Ethical?

3 Tips for Trustworthy Sponsored Content

Amie Reardon
For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. As a publisher, how do you ensure that readers will trust and value this sponsored content?
3 Tips for Trustworthy Sponsored Content

How Much For A Sponsored Tweet, Pin or Post?

gonzogonzo
According to a 2012 Survey by IZEA, Social Media Sponsorships are increasingly being used by brands and marketers to reach out to influencers. Here are some takeaways from this report.
How Much For A Sponsored Tweet, Pin or Post?

SEO Guidelines: Sponsored Content vs. Ecommerce Partnerships vs. Partner Links

Amanda DiSilvestro
commerce content (and links within that content) is typically found in the form of reviews and guides for a specific product. Partnering with an ecommerce site means that you will be using affiliate links within your content, which again, just won’t work for Google. So what’s the solution? Treat these links like you would sponsored content and use a nofollow. You can never go wrong with a nofollow tag.
SEO Guidelines: Sponsored Content vs. Ecommerce Partnerships vs. Partner Links

Will Content Marketing Kill Journalism or Save it?

Alex Baker
There’s a lot of background chatter lately about brand sponsored content being the death of journalism. It’s true that the traditional financial model that allowed the journalism profession to flourish in the latter decades of the 20th century has been getting slowly chipped away at more or less since the turn of the millennium.
Will Content Marketing Kill Journalism or Save it?

Su Fei's Diary and China's Branded Entertainment

ThomasCrampton1

F This: I Won't Read 81% News

metzmash