Sprinklr announces today that it is acquiring Pluck from Demand Media. Pluck has a community platform that boasts customers like Mattel, Walgreens and L’Oreal, and emphasizes Sprinklr’s desire to increase its breadth of solutions in content management. I caught up with Sprinklr CEO and founder, Ragy Thomas, last week before the acquisition was announced.
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr surveyd over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator. Don't miss this eBook if you are looking into automating some of your processes.
Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.
Big news: Sprinklr is scaling, and in a very interesting way, by acquiring the consultancy and analytics firm Dachis Group, founded by Jeff Dachis in 2008 after he successfully launched and sold Razorfish. The combined entity will have 300 employees, serve 400 brands and have offices in NY, Austin, London, Delhi, and Bangalore.
Today it was announced that both Spredfast and Sprinklr , two leading competitors in the social media management platform space, raised $18mm and $15mm, respectively. Spredfast’s investment round was led by OpenView Venture Partners, along with existing investors Austin Ventures and InterWest...
It's unlikely that you've ever considered that tattoos have a lot to teach you about being a great Content Marketer so your enterprise can be Social@Scale . Well, surprise, they do. Here's what VP of Marketing at @Sprinklr, Jeremy Epstein learned from Eloqua VP of Content Marketing, Joe Chernov.
The newly named and emerged “space” of SMMS is being transformed from simple monitoring, the kind of thing innovated by Radian6 and others, to a more strategic and enterprise-wide functionality that is butting up from below against the functionality and acceptance of traditional CRM – and vendors like SAP and Salesforce.