Today Sprinklr made an acquisition announcement that it had bought Booshaka, “an advanced audience segmentation and management platform that helps marketers link customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue,” according to a release from Sprinklr.
I read about the recent announcement of the acquisition of GetSatisfaction by Sprinklr. My initial reaction was one of bemusement, curiosity and intrigue, and to be honest quite a lot of surprise. I couldn't understand the acquisition. But in hindsight that was more a reflection of my thinking.
After years of brands enduring disconnected social media point solutions and endless debate about the ROI of social media, Sprinklr recently announced a path forward. With their new $1 billion valuation, and yesterday's acquisition of Get Satisfaction, they are well on their way to being the first and only platform to integrate all social channels, eCommerce, and web content. Ultimately, Sprinklr promises the potential to dramatically transform how we all use social and digital media.
On the heels of last week’s announcement of a new $46 million round of funding (which put the valuation of the company in the billion-dollar category), social media management platform Sprinklr announced the acquisition of online community platform provider Get Satisfaction.
Sprinklr announced today that it has raised $46 million in new funding, bringing its total funding to $123.5 million, and the company is now valued at $1.17 billion. The New York City-based social software platform company received its last round of funding from Intel Capital, Battery Ventures and Iconiq Capital.
Sprinklr announces today that it is acquiring Pluck from Demand Media. Pluck has a community platform that boasts customers like Mattel, Walgreens and L’Oreal, and emphasizes Sprinklr’s desire to increase its breadth of solutions in content management. I caught up with Sprinklr CEO and founder, Ragy Thomas, last week before the acquisition was announced.
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr surveyd over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator. Don't miss this eBook if you are looking into automating some of your processes.
Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.