Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
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- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Sprinklr surveyd over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator. Don't miss this eBook if you are looking into automating some of your processes.
Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.
Big news: Sprinklr is scaling, and in a very interesting way, by acquiring the consultancy and analytics firm Dachis Group, founded by Jeff Dachis in 2008 after he successfully launched and sold Razorfish. The combined entity will have 300 employees, serve 400 brands and have offices in NY, Austin, London, Delhi, and Bangalore.
It's unlikely that you've ever considered that tattoos have a lot to teach you about being a great Content Marketer so your enterprise can be Social@Scale. Well, surprise, they do. Here's what VP of Marketing at @Sprinklr, Jeremy Epstein learned from Eloqua VP of Content Marketing, Joe Chernov.
The newly named and emerged “space” of SMMS is being transformed from simple monitoring, the kind of thing innovated by Radian6 and others, to a more strategic and enterprise-wide functionality that is butting up from below against the functionality and acceptance of traditional CRM – and vendors like SAP and Salesforce.