Recent Posts

Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Robin Carey
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Susan Emerick
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

What Do 50+ Social Media Professionals Think About the Need for Social and Infrastructure?

MarketingXLerator
Sprinklr surveyd over 50 social media professionals on their opinions on marketing automation. Contributing brands include Cisco, Nissan, Samsung, Shell, Nestle Purina, HP, Medtronic, Wells Fargo, Pfizer, Dell, Reebok, Farmers Insurance, and MarketingXLerator. Don't miss this eBook if you are looking into automating some of your processes.
What Do 50+ Social Media Professionals Think About the Need for Social and Infrastructure?

Sprinklr Raises $40 Million - and Expectations - for Enterprise Social Relationship Management

BrentLeary
Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.
Sprinklr Raises $40 Million - and Expectations - for Enterprise Social Relationship Management

Sprinklr to Acquire Dachis Group

Robin Carey
Big news: Sprinklr is scaling, and in a very interesting way, by acquiring the consultancy and analytics firm Dachis Group, founded by Jeff Dachis in 2008 after he successfully launched and sold Razorfish. The combined entity will have 300 employees, serve 400 brands and have offices in NY, Austin, London, Delhi, and Bangalore.
Sprinklr to Acquire Dachis Group

Spredfast and Sprinklr Raise $33mm Combined

Adam Chapman
Spredfast and Sprinklr Raise $33mm Combined

What Tattoos Teach Us About Content Marketing…

jer979
It's unlikely that you've ever considered that tattoos have a lot to teach you about being a great Content Marketer so your enterprise can be Social@Scale. Well, surprise, they do. Here's what VP of Marketing at @Sprinklr, Jeremy Epstein learned from Eloqua VP of Content Marketing, Joe Chernov.
What Tattoos Teach Us About Content Marketing…

The End of the World As We Know It, and Sprinklr Feels Fine

Robin Carey
The newly named and emerged “space” of SMMS is being transformed from simple monitoring, the kind of thing innovated by Radian6 and others, to a more strategic and enterprise-wide functionality that is butting up from below against the functionality and acceptance of traditional CRM – and vendors like SAP and Salesforce.
The End of the World As We Know It, and Sprinklr Feels Fine