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You know what they say: “a picture is worth a thousand words”. And thanks to social media and time poor consumers, now more than ever is this true. But as a small business owner, searching for and buying the perfect image to use on social media and your website is not only time consuming but can be expensive. Check out our top picks for FREE stock image sites and libraries.
Anybody who’s ever worked in sales or digital marketing jobs will well be aware that the bowels of the internet contain a plethora of stock images. Some of these images are fantastic: cool, fresh and visually arresting photos that catch eyes and win clicks. Some are okay…they serve a purpose and show a useful concept, even if they aren’t the most original images you’ve ever seen.
It's rarely taken into consideration that part of a social media budget should be set aside for a paid stock image account, but it should be a high priority for company social media departments. These accounts are worth every credit spent for the following three reasons.
Actual photos of your employees are 95% more effective at converting prospects into leads than stock photography, and there’s no excuse not to break out the old digital camera and snap a few quick photos.