Anybody who’s ever worked in sales or digital marketing jobs will well be aware that the bowels of the internet contain a plethora of stock images. Some of these images are fantastic: cool, fresh and visually arresting photos that catch eyes and win clicks. Some are okay…they serve a purpose and show a useful concept, even if they aren’t the most original images you’ve ever seen.
It's rarely taken into consideration that part of a social media budget should be set aside for a paid stock image account, but it should be a high priority for company social media departments. These accounts are worth every credit spent for the following three reasons.
Actual photos of your employees are 95% more effective at converting prospects into leads than stock photography, and there’s no excuse not to break out the old digital camera and snap a few quick photos.