The experience era is making it easier than ever for brands to find and cultivate stories. It’s created an environment where they are able to generate additional content by capitalizing on the stories we tell.
Social media is one of the key tools we use to help with this content curation process. We rely on our friends, followers, and connections to help us find the best content out there on the web—content we actually care about and will find useful in our personal or professional lives. Social media also allows us to access a snippet of content before we commit to reading or watching a full piece. Additional, we can personalize our content consumption experience on social by following specific people and accounts.
Good Night Moon by Margaret Wise Brown is one of the most requested children’s books of all time. But it wasn’t always that way. It took time for parents, librarians and others to appreciate the rhyming sentence structures, rhythm, simple messages, and colorful images embedded in the book. Today, Good Night Moon has sold over 11 million copies, and there are valuable lessons from its rise from obscurity to best seller, especially as corporate storytellers work on their craft of creating more compelling documents and presentations.
As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling is that we rely on flash, but not on resonance .
Instagram has released a video showcasing how brands can use carousel ads for storytelling on the platform. It’s a fascinating insight into how leading creatives work, and how they approach Instagram for advertising purposes.
The human attention span is supposedly getting shorter. Shorter, even, than that of a goldfish. Marketers are looking for ways to capture their audience’s attention as quickly as eight seconds (a goldfish can concentrate for nine seconds). The answer to this dilemma might be visual storytelling.
Transmedia storytelling is a process that requires a team of people, specialized skillsets and a great communication plan. With the help of our rich media producer, I've created a fun infographic that shows how the SAS Best Practices team works together to tell our stories. It's our village.
Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories? We like stories because we can relate to them, w e see ourselves or people we know in them. It shows us that we aren’t all as different as we may appear.
Do you know what makes someone a great storyteller? I believe we all have the ability to deliver inspiring, thought-provoking stories, but without this one key technique, you may not accomplish what you set out to do.
Creative story telling is important in an effective direct response marketing campaign. If you're doing a direct mail piece, you want to lead with a conversational opening piece, move gently into a heart-grabbing story, tie- in some proof with more stories, benefits and things that motivate people to buy, and then you close with a call to action and the direct response you want the prospective client to take.