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February 09, 2015
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.
January 28, 2015
In this episode I put visual marketing in a nutshell for you, with the goal of inspiring you to begin incorporating it into your marketing strategies and tactics to drive improved results.
January 28, 2015
In an era when everyone is competing for attention, telling stories your prospects can identify with can greatly improve your sales lead generation. Here are a few ways to gather your sales prospects around the campfire and tell your story.
January 23, 2015
Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means.
December 06, 2014
Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations.
December 05, 2014
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
December 02, 2014
New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. You always knew you were doing good. Now there’s proof…
December 01, 2014
Sharing will be at the epicenter in 2015. We have the tools and technology right now – the challenge will be to exercise our own human ability to change the paradigm of how we tell stories, tolerate inhumanity online and exercise discernment in how much we let technology lead or control how and what we communicate.
November 25, 2014
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
November 21, 2014
Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways.