Recent Posts

Don't Bore Your Audience: Use the Pixar Pitch

servantofchaos
When I attend a conference, view a video or see a presentation, I look for something that is going to set my heart ablaze and send my mind wheeling. I wonder where I will be taken or how I will be surprised. Dan Pink’s book, To Sell is Human, explains the formula deployed to great success by Pixar. It goes something like this.
Don't Bore Your Audience: Use the Pixar Pitch

Baratunde Thurston on How to Make Digital Storytelling Fun

meganmpls
At The Social Shake-Up this year, comedian, Baratunde Thurston - New York Times-bestselling author, and co-founder of Cultivated Wit - shared his insights on how to bring humor to digital storytelling.
Baratunde Thurston on How to Make Digital Storytelling Fun

Video Storytelling: 5 Tips for the B2B Brands

Ekaterina
From short, quirky Vines to longer explanatory films, video can show the visual side to your brand like nothing else. We’re going to look at five different ways B2B brands are harnessing the power of video.
Video Storytelling: 5 Tips for the B2B Brands

Be Your Own Storyteller: A Guide to Successful Inbound PR

LSue23
How do you go about standing out from the piles of PR releases? Here’s a list of awesome ideas to help you differentiate yourself and build better relationships with media.
Be Your Own Storyteller: A Guide to Successful Inbound PR

3 Ways Storytelling Can Power Great Email Marketing Campaigns

CraigKlein
Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience.
3 Ways Storytelling Can Power Great Email Marketing Campaigns

Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

Michael Nelson
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

5 Reasons You Should Be Talking About Transmedia Storytelling

breebaich
Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.
5 Reasons You Should Be Talking About Transmedia Storytelling

Transmedia Storytelling: You Need a Plan, Man

breebaich
We tend to get so caught up in the story we want to tell, we forget about the audience. Delivering a message that resonates requires planning. Transmedia storytelling isn't just about the channels, it needs to include a great story that promotes conversation.
Transmedia Storytelling: You Need a Plan, Man

10 Masterful Methods of Storytelling

MegHan.Hunt
One of the benefits of being a professional copywriter is that I spend my day telling stories. Some stories capture attention in the first sentence: "It started with a sock monkey and half a rotisserie chicken." Others take a bit to get into, but have an immediate payoff: "He suggested the karaoke bar and I thought it was a good idea...until we pulled up to the club and the valet asked us if we had good car insurance. Turned out, he was a car thief."
10 Masterful Methods of Storytelling

In a Galaxy Far, Far Away: Blending Storytelling in Web Content

expresswriters
Stories are integral to human society. It is something that is absolutely uniquely human. Many times, we avoid giving people facts unless we can give it in story form. Stories are just part of life, no question. It started in cave dwellings with drawings, formed into wonderful mythos of the gods, all the way to books and films.
In a Galaxy Far, Far Away: Blending Storytelling in Web Content