Recent Posts

Once Upon a Time on Social Media: It Is All About Telling Your Story

Curtis Harrison
Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations.
Once Upon a Time on Social Media: It Is All About Telling Your Story

SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

carianneking
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

Why Your Content Marketing Needs to Tell a Story

Steve Rayson
New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. You always knew you were doing good. Now there’s proof…
Why Your Content Marketing Needs to Tell a Story

Top 6 Disruptive Marketing Trends for 2015

Bryan Kramer
Sharing will be at the epicenter in 2015. We have the tools and technology right now – the challenge will be to exercise our own human ability to change the paradigm of how we tell stories, tolerate inhumanity online and exercise discernment in how much we let technology lead or control how and what we communicate.
Top 6 Disruptive Marketing Trends for 2015

5 Secrets to Use Storytelling for Marketing Success

Kenneth Gillett
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
5 Secrets to Use Storytelling for Marketing Success

Caine's Arcade: How Powerful Storytelling Can Make a Difference

Shelley Pringle
Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways.
Caine's Arcade: How Powerful Storytelling Can Make a Difference

Storytelling 101: How One Story Built a Global Brand

Resonance
In 2004, Rob Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization gained a certain amount of attention by building its marketing around shocking statistics, such as the fact that two children are sold into prostitution every minute. But Morris knew that they were capable of much, much more. So he started telling a story.
Storytelling 101: How One Story Built a Global Brand

Personal Branding 101: What's Your Story?

brianfanzo
So you heard that you need to have a personal brand but you don't have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter.
Personal Branding 101: What's Your Story?

Don't Bore Your Audience: Use the Pixar Pitch

servantofchaos
When I attend a conference, view a video or see a presentation, I look for something that is going to set my heart ablaze and send my mind wheeling. I wonder where I will be taken or how I will be surprised. Dan Pink’s book, To Sell is Human, explains the formula deployed to great success by Pixar. It goes something like this.
Don't Bore Your Audience: Use the Pixar Pitch

Baratunde Thurston on How to Make Digital Storytelling Fun

meganmpls
At The Social Shake-Up this year, comedian, Baratunde Thurston - New York Times-bestselling author, and co-founder of Cultivated Wit - shared his insights on how to bring humor to digital storytelling.
Baratunde Thurston on How to Make Digital Storytelling Fun