Robert McKee is a teacher of Story and author of the classic book "Story: Style, Structure, Substance and the Principles of Screenwriting." In this interview, he talks about the power of storytelling and what goes into creating a great, compelling story.
Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let’s find out.
In an era when everyone is competing for attention, telling stories your prospects can identify with can greatly improve your sales lead generation. Here are a few ways to gather your sales prospects around the campfire and tell your story.
Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means.
Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations.
New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. You always knew you were doing good. Now there’s proof…