Recent Posts

5 Secrets to Use Storytelling for Marketing Success

Kenneth Gillett
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
5 Secrets to Use Storytelling for Marketing Success

Caine's Arcade: How Powerful Storytelling Can Make a Difference

Shelley Pringle
Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways.
Caine's Arcade: How Powerful Storytelling Can Make a Difference

Storytelling 101: How One Story Built a Global Brand

Resonance
In 2004, Rob Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization gained a certain amount of attention by building its marketing around shocking statistics, such as the fact that two children are sold into prostitution every minute. But Morris knew that they were capable of much, much more. So he started telling a story.
Storytelling 101: How One Story Built a Global Brand

Personal Branding 101: What's Your Story?

brianfanzo
So you heard that you need to have a personal brand but you don't have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter.
Personal Branding 101: What's Your Story?

Don't Bore Your Audience: Use the Pixar Pitch

servantofchaos
When I attend a conference, view a video or see a presentation, I look for something that is going to set my heart ablaze and send my mind wheeling. I wonder where I will be taken or how I will be surprised. Dan Pink’s book, To Sell is Human, explains the formula deployed to great success by Pixar. It goes something like this.
Don't Bore Your Audience: Use the Pixar Pitch

Baratunde Thurston on How to Make Digital Storytelling Fun

meganmpls
At The Social Shake-Up this year, comedian, Baratunde Thurston - New York Times-bestselling author, and co-founder of Cultivated Wit - shared his insights on how to bring humor to digital storytelling.
Baratunde Thurston on How to Make Digital Storytelling Fun

Video Storytelling: 5 Tips for the B2B Brands

Ekaterina
From short, quirky Vines to longer explanatory films, video can show the visual side to your brand like nothing else. We’re going to look at five different ways B2B brands are harnessing the power of video.
Video Storytelling: 5 Tips for the B2B Brands

Be Your Own Storyteller: A Guide to Successful Inbound PR

LSue23
How do you go about standing out from the piles of PR releases? Here’s a list of awesome ideas to help you differentiate yourself and build better relationships with media.
Be Your Own Storyteller: A Guide to Successful Inbound PR

3 Ways Storytelling Can Power Great Email Marketing Campaigns

CraigKlein
Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience.
3 Ways Storytelling Can Power Great Email Marketing Campaigns

Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

Michael Nelson
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]