Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


March 16, 2015
Robert McKee is a teacher of Story and author of the classic book "Story: Style, Structure, Substance and the Principles of Screenwriting." In this interview, he talks about the power of storytelling and what goes into creating a great, compelling story.
March 09, 2015
Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let’s find out.
March 06, 2015
One of the most famous copywriters in the history of advertising, was quoted as saying: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
Anatomy of a Tweet
February 09, 2015
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.
January 28, 2015
In this episode I put visual marketing in a nutshell for you, with the goal of inspiring you to begin incorporating it into your marketing strategies and tactics to drive improved results.
January 28, 2015
In an era when everyone is competing for attention, telling stories your prospects can identify with can greatly improve your sales lead generation. Here are a few ways to gather your sales prospects around the campfire and tell your story.
January 23, 2015
Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means.
December 06, 2014
Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations.
December 05, 2014
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
December 02, 2014
New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. You always knew you were doing good. Now there’s proof…