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Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give prospective buyers a memorable brand experience.
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.
We tend to get so caught up in the story we want to tell, we forget about the audience. Delivering a message that resonates requires planning. Transmedia storytelling isn't just about the channels, it needs to include a great story that promotes conversation.
One of the benefits of being a professional copywriter is that I spend my day telling stories. Some stories capture attention in the first sentence: "It started with a sock monkey and half a rotisserie chicken." Others take a bit to get into, but have an immediate payoff: "He suggested the karaoke bar and I thought it was a good idea...until we pulled up to the club and the valet asked us if we had good car insurance. Turned out, he was a car thief."
Stories are integral to human society. It is something that is absolutely uniquely human. Many times, we avoid giving people facts unless we can give it in story form. Stories are just part of life, no question. It started in cave dwellings with drawings, formed into wonderful mythos of the gods, all the way to books and films.
You either get remembered or forgotten. If you aim to get remembered, you need to hone your storytelling skills and make emotional connections with your audience. Let's have a look at 6 key elements of storytelling and how to apply them to achieve influence.
Managers around me get confused about the trend of content marketing. What exactly is it, and where does it start? A promoted tweet? An advertorial? Promoted or sponsored content? A commercial that uses storytelling? I had decided to discuss this a bit when I came across a great commercial yesterday as Pepsi turns the tables again.
So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling. Maybe you do that too, sometimes?
Whether you’re writing a blog post, giving a presentation, or delivering any sort of content in any forum, you want to strum on the heartstrings of your audience. Stories get it done. Many of the great songwriters manage to pull it off in just three or four minutes of narrative. Jim Croce was one of the greats, a master storyteller.