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April 24, 2015
What happens when you get lost in a city filled with brands and the only one you’re looking for is the one you can’t find? Do you give up? Why is the find so important? Obviously it’s more than brand recognition. A brand's story is what creates advocacy and solidifies loyalty.
April 14, 2015
That's why today's major technology and social media enterprises – Apple and Amazon and Facebook and Google – are in the throes of a hiring frenzy. Not just for developers and coders, but for art directors and writers and strategists and storytellers.
art and technology
April 08, 2015
Howard Gossage, a famous copywriter from the 1960s said people don't read advertising, they read what they like. This thought applies more so now in our digital world. In social media give your audience what they like. People like stories. Are you leveraging all five acts of storytelling in your social media content?
storytelling in social media
April 03, 2015
In a SXSW panel with experts in interactive storytelling, gaming, and virtual reality, the audience learned that it’s all about letting the story dictate the medium, and letting the medium engross the “viewers.” But we’re not just viewers anymore, are we? We’re engagers and interactors.
April 03, 2015
There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target audience. With the emergence of social media, the art of the brand sell has evolved to include a very real social component. Social media has made engagement and response rate some of the main objectives for brands. With that, in the framework of brand development, the art of storytelling has become much more important. What was once brand sell, is now story sell. Now brand marketers need to wrap their initiatives around the story sell of their brand. Like it or not, engagement is where it’s at today and the way to consumers' hearts is through storytelling.
March 16, 2015
Robert McKee is a teacher of Story and author of the classic book "Story: Style, Structure, Substance and the Principles of Screenwriting." In this interview, he talks about the power of storytelling and what goes into creating a great, compelling story.
March 09, 2015
Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let’s find out.
March 06, 2015
One of the most famous copywriters in the history of advertising, was quoted as saying: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
Anatomy of a Tweet
February 09, 2015
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.
January 28, 2015
In this episode I put visual marketing in a nutshell for you, with the goal of inspiring you to begin incorporating it into your marketing strategies and tactics to drive improved results.