Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.
Every Super Commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.
For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised . Nowadays, we understand that people tend to make decisions based mostly on their emotions and positive and negative affect.
This is a huge opportunity for businesses both small and large to jump in and find new ways to expand their social media footprint. But how? How important is it to use visuals in social media? And what are the best ways to use it?
Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening to a horror story, or even just a phone call with a friend venting to you about that bad date last week. We all love listening to a great story, one that both captivates and holds us speechless for a moment in time.
Do you ever feel like your message gets lost in translation? You're not alone. I once tried to explain transmedia storytelling to my brother-in-law and his head started to spin. Not literally of course, but his ultimate response was, "Bree, you sound like a nuclear scientist." Stories are the anchor we use to keep people from drifting away and it's a proven technique that comes with great benefits.
Whether marketers like it or not, social media has managed to create a revolution in the way companies market their offerings. This has put the customer more in control in terms of viewing content and sharing it. Plus, this has also caused a major shift in the consumer-marketer relationship,...
The experience era is making it easier than ever for brands to find and cultivate stories. It’s created an environment where they are able to generate additional content by capitalizing on the stories we tell.
Social media is one of the key tools we use to help with this content curation process. We rely on our friends, followers, and connections to help us find the best content out there on the web—content we actually care about and will find useful in our personal or professional lives. Social media also allows us to access a snippet of content before we commit to reading or watching a full piece. Additional, we can personalize our content consumption experience on social by following specific people and accounts.
Good Night Moon by Margaret Wise Brown is one of the most requested children’s books of all time. But it wasn’t always that way. It took time for parents, librarians and others to appreciate the rhyming sentence structures, rhythm, simple messages, and colorful images embedded in the book. Today, Good Night Moon has sold over 11 million copies, and there are valuable lessons from its rise from obscurity to best seller, especially as corporate storytellers work on their craft of creating more compelling documents and presentations.
As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling is that we rely on flash, but not on resonance .