In an era when everyone is competing for attention, telling stories your prospects can identify with can greatly improve your sales lead generation. Here are a few ways to gather your sales prospects around the campfire and tell your story.
Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means.
Long before there was social media or the internet, long before there were organised education systems, even before there was written language and books, people were able to pass on their history and their life lessons to their children and future generations.
New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. You always knew you were doing good. Now there’s proof…
Sharing will be at the epicenter in 2015. We have the tools and technology right now – the challenge will be to exercise our own human ability to change the paradigm of how we tell stories, tolerate inhumanity online and exercise discernment in how much we let technology lead or control how and what we communicate.
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways.