Recent Posts

How to Create a Buyer Persona

StoreYa
A buyer persona (also known as a customer persona) is a generalization, based on various parameters, of what an ideal customer should be. Businesses can use buyer personas to improve their marketing, product development, and more. This posts outlines how a business should go about creating a buyer persona, while displaying each step on an example eCommerce store.
How to Create a Buyer Persona

How Do You Choose A Recruiter For Your Business?

amy_edwards88
When it comes to taking on new employees, you tend to only really have two options – use a job board or use a recruiter.
How Do You Choose A Recruiter For Your Business?

How Do You Determine Your Progress? Inside the Mind Episode 4

tommyismyname
Seriously, How do you measure success? I'm always surprised when I ask this question how many people answer with something like..."Well... when I get a lot of comments" (or traffic, or money, etc.) But how do you measure "a lot?" And furthermore, in 6 months, how do you duplicate the process?
How Do You Determine Your Progress? Inside the Mind Episode 4

Everyone Has a Plan Until They Get Punched in the Mouth

Will Davis
In reality, when done well, strategic planning is a continuous and ongoing process. Because guess what – while you are taking your good old time planning, the ground underneath you is already moving, and continues to move. Markets change, situations change, the landscape changes, so your plan must adjust accordingly.

It's Not MY Strategy It's YOUR Strategy

Dennis McDonald