Millennials are some sort of weird holy grail/boogeyman to marketers. They are depicted as the great untapped audience that is engaged, intelligent, and (potentially) very loyal to brands. Or they are fickle, easily bored, obtuse, and hostile to any kind of advertising. It all depends on who you ask.
In August, our entire team at Social Media Today went through an extensive, two-day workshop to learn more about how our primary audience—the mid to large-sized enterprise practitioners—experiences our site, our events, and our communities.
Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising.
"What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).
The well-written survey could be viewed as a window into the minds of your present customers, or a crystal ball that shows you future customers. If it's incentivized, you could also see a survey as bait, an effective lure to attract new customers. Your survey is defined by the goals you set for it.
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more. What you learn may surprise you.
"57% of work interruptions involve either the use of social tools like email, social networks, and text messaging, or switching windows among disparate standalone tools and applications, as well as personal online activities such as Facebook and Internet searches. The remaining 43% of workplace distractions comes from activities like phone calls, talking with co-workers and ad hoc meetings."