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March 05, 2017
Which department should "own" social media? We recently partnered with Meltwater to gain more insight into this key question.
September 13, 2016
Knowing what your constituents think is useful to the work that your organization does now. And knowing what your potential constituents think will help you to grow.
Nothing Out of the Question: Using Online Surveys to Improve and Grow | Social Media Today
October 23, 2015
Millennials are some sort of weird holy grail/boogeyman to marketers. They are depicted as the great untapped audience that is engaged, intelligent, and (potentially) very loyal to brands. Or they are fickle, easily bored, obtuse, and hostile to any kind of advertising. It all depends on who you ask.
October 22, 2015
In August, our entire team at Social Media Today went through an extensive, two-day workshop to learn more about how our primary audience—the mid to large-sized enterprise practitioners—experiences our site, our events, and our communities.
October 15, 2015
Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising.
April 13, 2015
"What are your main reasons for using social networking services?" That is the question that Global Web Index asked 16 to 64 years old internet users in its recent survey, and according to the result, 55 percent online adults use social networking sites to keep in touch with what their friends are doing; 41 percent say they use these sites to stay up-to-date with news, current trends and events, moreover, nearly 4 in 10 use social media to find funny or entertaining content (i.e articles and videos).
social network motivations
July 21, 2014
We're trying to find out what value social media and business skills can have for your career. We'll be announcing the results at The Social Shake-Up 2014.
social media today
April 26, 2013
The well-written survey could be viewed as a window into the minds of your present customers, or a crystal ball that shows you future customers. If it's incentivized, you could also see a survey as bait, an effective lure to attract new customers. Your survey is defined by the goals you set for it.
March 28, 2013
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more. What you learn may surprise you.
August 30, 2011
An infographic portrayal of survey results on how and where and when we stay plugged in to the Net. Only 40% use cell phones in the bathroom?