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March 17, 2016
Ad blockers, virtual reality, stimulating more senses - the latest news out of SXSW suggests that marketing is on the brink of a whole new evolution - John Bohan gives his review of the key SXSW info for digital marketers in this post.
Top 10 Takeaways from SXSW Interactive | Social Media Today
April 11, 2015
What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)
meltwater video
April 07, 2015
At SXSW this year, IBM and Social Media Today gathered a group of people we consider to be game-changers to discuss the future of social business and who is destined to determine the #NewWayToWork. Watch the video to hear what they had to say! Featuring: David Parkinson , Head of Digital for Africa...
April 06, 2015
Amber Armstrong , Program Director of Social, Mobile, and Commerce at IBM, sat down with Robin Carey to discuss IBM 's smart new email platform, Verse , which learns how you interact with your workplace and makes it easier to get the job done. It's all part of a #NewWaytoWork. ​Thanks for watching!
April 03, 2015
In a SXSW panel with experts in interactive storytelling, gaming, and virtual reality, the audience learned that it’s all about letting the story dictate the medium, and letting the medium engross the “viewers.” But we’re not just viewers anymore, are we? We’re engagers and interactors.
March 31, 2015
This year at SXSW, IBM held a contest that gave 10 startups the chance to raise their profiles, win IBM software, and snag an invitation to an exclusive TED@IBM event.
IBM new way to work
March 25, 2015
Even though Bitcoin continues to be veiled in controversy and difficult for regular people to access and use properly, the Winklevi see a world not just where physical cash is a relic of years gone by, but the world is connected through digital currencies, decentralized from any bank or government.
March 22, 2015
After spending a few days at SXSW interactive, and being active on social platforms as well as social in real life, I have a few suggested improvements that might have helped.
March 22, 2015
SXSW is filled with sessions. The Interactive part of SXSW boasts more than 800 total sessions across Austin during the event. This isn’t counting speakers, exhibits, networking events and the countless other activities, panels and discussions occurring during SXSW Interactive. And even though...
March 17, 2015
It was a busy weekend at The IBM Influencer Lounge hosted by Social Media Today at SXSW. Over the course of three days, more than 40 influencers were interviewed about how they envision a new way to work, and dozens more stopped by to network and connect with their fellow influencers.