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A new study suggests that the media consumption habits of the youngest demographic of viewers is changing, and this change explains to some degree why television ratings are sinking, especially for children's programming.
"When we look at the global picture, it would be easy to say that the tablet market is slowing down," said Jean Philippe Bouchard, research director at IDC. "But, when we start digging into the regional dynamics, we realize that there is still a good appetite for this product category."
In just about every lecture, slide show or presentation I’ve given for the past couple of years I’ve referenced Pew’s numbers on tablet adoption. I’m always amazed when technology makes a sharp shift. First it was smartphones, now tablets.
Ask about e-readers and consumers now mention their iPads (and other tablets) so the category distinctions are beginning to blur, if they haven’t completely blurred already. And while the number of people who report reading e-books has risen, fewer consumers report using a dedicated e-reader to do so.
There is a growing desire for digital content; online video in particular. With the increasing numbers of tablets and web enabled TV’s and Tivos in the hands (and on the walls and TV stands) of consumers, the demand for compelling online video has grown exponentially compared to the amount of quality content available.
It’s no secret that smartphone applications are now a massively used commodity, with more and more brands and their respective online PR or social media agencies beginning to see the value in creating apps and the different use cases for their business. The ability for brands to create a more...