#SMTLive Schedule


October 06, 2016
What if you could win over new clients by specifically targeting those who follow your competition? With social ads, you can.
5 Competitive Advertising Strategies to Outsmart Your Competition | Social Media Today
October 13, 2015
​ Knowing your audience has never been a more critical element of business success than it is now in the digital era. Digital age customers are educated about purchases and brands to which they are loyal, and they are vocal about these things on social media.
May 10, 2015
By strategically placing topics that matter to various segments of your target market, you can attract all of them with a single document. As that document gets passed around, they each can gain something from it, and find those things easily because they are in places that match their natural consumption habits. By serving all of layers of a target customer in one document, companies can reduce publishing costs.
Maximize B2B Content Publishing
April 16, 2015
What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it - I can show you how to do it as well.
March 25, 2015
Facebook announced that they were rolling out a new set of tools (or rather updating old tools) to help publishers better connect with their audience using Organic Targeting. I say updating old tools because Targeting on Facebook has actually been around since 2012, but back then organic reach was easier to achieve than it is now causing few people to actually use these tools. When Facebook made the announcement at the beginning of 2014 that they “expect organic distribution of an individual page's posts to gradually decline over time as [they] continually work to make sure people have a meaningful experience on the site,” many began to wonder if it was time to give up on the idea of a “free Facebook” altogether.
March 20, 2015
If you’re a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C counterparts. Not only are the products more complicated to explain, but decisions often involve more than one person, making targeting and overall strategy tricky. So how can a business focused brand beat the odds and find the right audience? One-word: LinkedIn.
February 12, 2015
What if you knew exactly what your audience wanted, before they even knew for themselves? The technology is getting there. With the advent of audience targeting, pinpointing your customers by segment is only a matter of collecting and analyzing data (admittedly, really a lot of it).
January 23, 2015
Geo-fencing is used by companies to reach users in real-time based on their location. However, the concept of geo-fencing is broken. Location information alone isn’t enough for effective targeting. User consent along with knowledge of users’ interests makes targeting a much more effective and can result in high level of user engagement and positive ROI for companies and app developers alike.
December 26, 2014
App developers now know just how hard it is to “make it big” in the super crowded app ecosystem. There are ways to maximize the odds of success of an app and contextual targeting is an important one. Contextual targeting is essentially the practice of reaching the right users at the right time with the right message and it is crucial if you want your users to be loyal and engaged.
December 11, 2014
The first step to creating an effective Facebook ad is building a buyer persona, but Facebook targeting doesn't have to stop there. Once a buyer persona has been created, it is possible to slice it into sub-categories based on more specific interests and hobbies. This post shows how to create super personal Facebook ads by creating hyper-specific target groups.