What if you knew exactly what your audience wanted, before they even knew for themselves? The technology is getting there. With the advent of audience targeting, pinpointing your customers by segment is only a matter of collecting and analyzing data (admittedly, really a lot of it).
Geo-fencing is used by companies to reach users in real-time based on their location. However, the concept of geo-fencing is broken. Location information alone isn’t enough for effective targeting. User consent along with knowledge of users’ interests makes targeting a much more effective and can result in high level of user engagement and positive ROI for companies and app developers alike.
App developers now know just how hard it is to “make it big” in the super crowded app ecosystem. There are ways to maximize the odds of success of an app and contextual targeting is an important one. Contextual targeting is essentially the practice of reaching the right users at the right time with the right message and it is crucial if you want your users to be loyal and engaged.
The first step to creating an effective Facebook ad is building a buyer persona, but Facebook targeting doesn't have to stop there. Once a buyer persona has been created, it is possible to slice it into sub-categories based on more specific interests and hobbies. This post shows how to create super personal Facebook ads by creating hyper-specific target groups.
Marketing in the modern world is more complicated than ever. Competition is fierce, and every potential consumer is being pulled in a thousand different directions through every marketing medium available. So how do you make your campaigns more effective?
While many naysayers try to dispute its efficacy and ROI, social-media advertising does work, and in many ways, can be even more effective than more traditional forms of advertising. Here's why social media, done right, should be a crucial part of every marketer's strategy.
Today we’re going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don’t judge a book by its cover.
It isn’t enough to simply attract people to interact with you through social media. Once you have gotten them to interact, you need to maintain the traffic and pay close attention to various aspects of that flow. You will be looking for people who are interacting on social media on a regular basis and whose main objective is to find products and/or services that they want to purchase at some point.