Recent Posts

How to Create Effective Facebook Ads by Being Ridiculously Personal

StoreYa
The first step to creating an effective Facebook ad is building a buyer persona, but Facebook targeting doesn't have to stop there. Once a buyer persona has been created, it is possible to slice it into sub-categories based on more specific interests and hobbies. This post shows how to create super personal Facebook ads by creating hyper-specific target groups.
How to Create Effective Facebook Ads by Being Ridiculously Personal

6 Facebook Secrets That Can Surprise Even an Experienced Marketer

JyotiWadhwa
Here are the latest Facebook advertising secrets that you must know for using the Facebook advertising engine effectively.
6 Facebook Secrets That Can Surprise Even an Experienced Marketer

Ad Retargeting: It’s About Context, Relevance and Value

Chris Horton
More businesses should be using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion.
Ad Retargeting: It’s About Context, Relevance and Value

5 Ways to Know Your Target Demographic

PaisleyHansen
Marketing in the modern world is more complicated than ever. Competition is fierce, and every potential consumer is being pulled in a thousand different directions through every marketing medium available. So how do you make your campaigns more effective?
5 Ways to Know Your Target Demographic

Social Media Advertising Works: Here's Why

rbeacham
While many naysayers try to dispute its efficacy and ROI, social-media advertising does work, and in many ways, can be even more effective than more traditional forms of advertising. Here's why social media, done right, should be a crucial part of every marketer's strategy.
Social Media Advertising Works: Here's Why

Grow Your Business by Identifying Objections and Creating Solutions

smatista
Today we’re going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don’t judge a book by its cover.
Grow Your Business by Identifying Objections and Creating Solutions

Using Social Media to Search for Target Prospects

CompuKol
It isn’t enough to simply attract people to interact with you through social media. Once you have gotten them to interact, you need to maintain the traffic and pay close attention to various aspects of that flow. You will be looking for people who are interacting on social media on a regular basis and whose main objective is to find products and/or services that they want to purchase at some point.
Using Social Media to Search for Target Prospects

Facebook Launches News Feed Targeting on Organic Posts

Tracy Sestili
The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed.
Facebook Launches News Feed Targeting on Organic Posts

10 Custom Audiences You Should Be Targeting With Facebook Advertising

kandice
To target current fans effectively, you need to stick to your brand message and overall brand integrity. For example, Disney currently walks a fine line between what I like to call the Maleficent-Frozen paradox – promoting the darker side of Disney villains alongside the lighter side of Frozen.
10 Custom Audiences You Should Be Targeting With Facebook Advertising

Narrowcasting: How to Use Research and Engagement for Growth

ginidietrich
As we build our fans, followers, and connections, we are encouraged to increase our numbers. After all, human beings equate big numbers with success. But, as we’re growing our numbers, what happens to those people we began with…and sort of left in the dust as we got bigger?
Narrowcasting: How to Use Research and Engagement for Growth