Recent Posts

Facebook Launches News Feed Targeting on Organic Posts

Tracy Sestili
The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed.
Facebook Launches News Feed Targeting on Organic Posts

10 Custom Audiences You Should Be Targeting With Facebook Advertising

kandice
To target current fans effectively, you need to stick to your brand message and overall brand integrity. For example, Disney currently walks a fine line between what I like to call the Maleficent-Frozen paradox – promoting the darker side of Disney villains alongside the lighter side of Frozen.
10 Custom Audiences You Should Be Targeting With Facebook Advertising

Narrowcasting: How to Use Research and Engagement for Growth

ginidietrich
As we build our fans, followers, and connections, we are encouraged to increase our numbers. After all, human beings equate big numbers with success. But, as we’re growing our numbers, what happens to those people we began with…and sort of left in the dust as we got bigger?
Narrowcasting: How to Use Research and Engagement for Growth

Email Marketers Beware: Rules for Email Engagement Are Rapidly Changing

DebraEllis
Email marketing is evolving at a rapid pace. The days where cash flow could be generated by simply collecting addresses and emailing promotional offers are disappearing. The new reality requires segmentation, targeted marketing, and customer engagement.
Email Marketers Beware: Rules for Email Engagement Are Rapidly Changing

Facebook Custom Audiences

SircleMedia
Facebook has just launched a new retargeting tool called “website and mobile app custom audiences.” It allows a business to show Ads to people who have either visited their website or their mobile apps. All businesses have to do is affix a tracking system to their website and apps.
Facebook Custom Audiences

Whatever Happened to the Promise of Big Data?

whanifin
An appraisal of the brand and loyalty marketing e-mails I’m receiving reveals scant few that mention my relationship with the company or that address my past buying behavior. That’s a serious omission, because research shows that if a company provides me with personally relevant information, I’m much more likely to make a purchase.
Whatever Happened to the Promise of Big Data?

Brands Can Better Target Fans With TV Ad Targeting On Twitter [VIDEO]

Will Sigsworth
TV ad targeting is the result of Twitter’s acquisition of Bluefin Labs, a television/social media analytics company, which occurred in February – in fact, before becoming a Twitter product manager and authoring the announcement post, Michael Fleischman was one of Bluefin’s co-founders.
Brands Can Better Target Fans With TV Ad Targeting On Twitter [VIDEO]

Keyword-based Ads Let Twitter Advertisers Improve Targeting

BonnieBuolRuszczyk
In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your accounting firm and its services directly to the people who have expressed an interest in them through their own tweets.
Keyword-based Ads Let Twitter Advertisers Improve Targeting

7 Things You Need to Consider Before Using Facebook Ads

Jennifer MacDonald
You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).
7 Things You Need to Consider Before Using Facebook Ads