The latest news about Google's head of search, Amit Singhal, to leave the company he spent 15 years with, had the shocking effect on the SEO community. And what is more surprising - his successor, John Giannandrea, is the one who has worked on artificial intelligence at Google (including RankBrain - the part of search algorithm which uses AI to work with a queries search engine was not able to understand before). With this change of executives, we may be on the verge of a new era - the era of transition from the algorithm-based search to AI-based search.
Most app developers have high hopes for their creations. Independent app developers, in particular, often expect their app to receive thousands of downloads soon after its release. And why wouldn’t they? If their idea is good enough, surely people are going to rush to download it?
How can you predict if your beta software will swim or sink? The factors that contribute to a startup’s success are complex and hard to predict. Many developers test the waters by posting their beta versions or newly released products/services on sites like Hacker News , where they can get feedback from a savvy community of potential customers.
As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get its slice. You know them – Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period.
The contrast of coding and marketing strategy may seem like different worlds, but an effective business strategy seamlessly plays to both strengths. What is it like to work in marketing at a tech company? Does such a marketer need technical skills like coding to be effective at their role? Marketing executives working in technology offer their experienced insights.
If there’s one thing you need to know about digital media news, branding, and advertising, it’s that there’s always something new on the horizon. With Cannes Lions approaching and brands gearing up for summer campaigns, social platforms and tech releases are happening more frequently than ever. Here are all the bits of news you need t o know abo ut this we ek:
While there’s no question that the buzz of “big data” is still going strong, how well is big data actually catching on? To answer this question, we’ll review some of the recent research to see what’s trending in the world of big data.
In a year that saw somewhat muted in-store sales, it was online purchases – particularly online purchases made from mobile devices – that helped salvage the Black Friday through Cyber Monday shopping weekend for retailers.
Framing digital technology as a means to an end rather than an end unto itself can help girls and young women in particular realize the diversity of career options available to them in the Digital Era. This knowledge can in turn encourage them to pursue areas of study and choose professional paths that combine topics about which they're passionate and knowledgeable with technology.