While presenters at Percolate’s full house Transition 2014 Conference at The TimesCenter in New York City last week debated the future of marketing, I believe most marketers in attendance left knowing they face a big conundrum. Has technology and social disruption accelerated the beginning of the end or end of the beginning for CMOs?
Brandwatch partnered with Brilliant Noise to analyze over 8 million online conversations around wearable technology, to find out what consumers really think about the tech trend and how they are discussing it. This blog showcases an infographic displaying the data findings, and discusses key trends including the top brands and products in the social buzz.
We’ve witnessed the network effect of the telegraph, telephone, fax, email, social networks. As things become connected, the potential benefits and outcomes grow exponentially. With the addition of every new node in the network, the value to both the network and the node increases.
The Google Contact Lens was a project announced back in January this year under the product family of Google X. Bringing the future one step closer to us by putting technology literally right in front of our eyes, Google may soon be able to release the smart contact lens on the market.
With 450 million regular users sending 20 billion messages per day, WhatsApp is demonstrating in real-time how disruption emerges out of nowhere. Orange Silicon Valley, the Bay Area division of the French telecommunications company, sees this phenomenon as a new billion-dollar hunt for digital “unicorns.”
The whole world is waiting to see the final game - a tussle between Argentina and Germany. There is no better time than now to focus on how technologically advanced this year’s World Cup is. Is it different from what the game was in 2010? Definitely. Here's how.
It’s fairly well established, or at least becoming more so, that our best works often build on the input of others. New research from the University of Washington highlights how collaborative knowledge sharing can also be incredibly effective for the robotic members of our workforce.
In nearly every concentration of leadership, men outnumber women. We have come to accept this current state of affairs, much as we rail against it, but nowhere is this more evident in my world than in the leadership of rapidly developing technology.
In this interview, Simon Pearce and Gary Vaynerchuk talk about the new collaborative economy, which Gary describes as the “second industrial revolution.” If that sounds overblown, then consider this: the rate of change in technology has never been faster, and the access to the tools needed to create those new technologies has never been cheaper.
The first, and arguably most common, definition sees innovation as the creation of truly unique things. These groundbreaking discoveries are indeed incredibly valuable, but they’re also pretty rare. Much more common is a recombination of already existing things in new ways.